A study suggests that apps downloaded through incentives are largely abandoned or uninstalled, providing little long-term benefit to the app developers who use these app distribution campaigns. According to a Harris online survey, only 3 percent of apps downloaded through incentivized install campaigns are used frequently. Read more »
The money in mobile apps is increasingly tilting toward freemium apps and that is helping companies like Tapjoy, which said it now has 10,000 apps that are using its monetization and distribution platform. The company is also delivering more than 1 million ad completions every day. Read more »
Pontiflex, a New York–based startup, is helping crack the code on mobile advertising with its ad platform, which lets users sign up for the kinds of promotions they want to see. The tool is now coming to the iPad after a successful launch on iPhone and Android. Read more »
