Mobile analytics companies provide app publishers with data about their users. Hiptype, a Y Combinator startup, wants to do the same thing for ebooks. That could be huge for data-starved book publishers — except that for now, Hiptype only works on platforms that support HTML5. Read more at paidContent »
German mobile analytics firm Adeven says that nearly two-thirds of software in iOS App Store are ‘zombies’ — thanks to a new tool that has counted 400,000 apps which get no downloads, are invisible to users and have no ranking. Read more »
Keen.io the startup that wants to supply the analytics platform for the mobile masses, netted $750,000 in new funding atop the $118,000 it already took in via TechStars. The investors include 500 Startups, Data Collective and SK Ventures, said co-founder Kyle Wild. Read more »
Carrier IQ is feeding Sprint generalized data about how its customers’ smartphones perform on its network, Sprint has confirmed, but it said it does not snoop into the private contents of those phones. Sprint claims its using that information primarily to optimize its network. Read more »
Spending in the mobile advertising space will be approximately $4 billion worldwide this year, so despite perceptions to the contrary, we can safely assume it’s an area to watch in the coming years. To get a clearer picture of mobile advertising’s future, it helps to first explore the current landscape — the key drivers and players involved today. With these as a backdrop, a five-year outlook such as this comes into greater focus and leads to a discussion of the major players to watch as 2016 approaches. Companies mentioned in this report include Foursquare, LivingSocial and Zynga. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »
The boom in mobile apps is opening up opportunities for mobile application development services, a market which is expected to grow to $100 billion by 2015. The latest to ride that growth is Apsalar, a mobile analytics and behavioral targeting platform that just raised $5 million. Read more »
HTML 5 and the mobile web are supposed to be the great unifier across platforms, but we might not need such a solution. For the first time ever, Flurry Analytics says people are using apps more than they’re using the mobile web on smartphones and tablets. Read more »
Nokia today purchased Motally, a San-Francisco-based web and mobile software analytics firm, which is a solid step towards improving the Ovi application store. Armed with demographic, application performance and other data, third-party developers can optimize their Qt, Symbian, Meego and Java applications for Nokia devices. Read more »
Google and Apple have picked off two of the biggest startups in mobile advertising, but as last week’s tie-up between Amobee and RingRing Media indicates, M&A activity in the space this year will largely center on smaller players. And there will be a lot of it. Read more »
