Global mobile advertising and marketing is expected to grow from $3.4 billion in 2010 at a compound annual growth rate of 37 percent to $22.5 billion in 2016. Berg Insight said that by 2016, mobile advertising worldwide will represent 15.2 percent of all online ad spending. Read more »
Mobile app developers relying on ad revenues may want to invest more effort into targeting larger screen devices. A new infographic from inneractive shows that the click-through rates between smartphones and tablets is vastly different, with a 1.4 to 5 times better result on tablets. Read more »
Pontiflex, a New York start-up with a mobile sign-up ad platform that allows consumers to pick what kind of ads and offers they want to see, is releasing an international SDK that allows developers to place country-specific ads in local languages. Read more »
Monthly figures out from Millennial Media once again show that Android is the most dominant OS on its mobile ad network — the mobile platfo… Read more at paidContent »
Xyologic, a mobile app search firm, has come up with what it says is the first break down of mobile advertising on Android apps, showing that Google’s AdMob is well ahead of rival ad providers. It found 89 percent of the top Android apps use AdMob. Read more »
Location, location, location: It’s not just for real estate. Mobile advertisers are increasingly prizing location-based ads, according to real-time bidding exchange Nexage, which said that mobile publishers and developers are getting 3.8 times more for ad impressions that include location data in the last three months. Read more »
Tapjoy, which ran afoul of Apple’s ban on incentivized install campaigns, is getting back into the business of helping drive downloads of iOS apps with a new web app called Tapjoy Games that allows it reach out directly to consumers. Read more »
Mobile ad server MoPub is now poised to offer what it calls a one-stop monetization shop with the launch of a real-time bidding exchange for mobile apps and web sites that will allow it to fill out its ad-serving platform. Read more »
Spending in the mobile advertising space will be approximately $4 billion worldwide this year, so despite perceptions to the contrary, we can safely assume it’s an area to watch in the coming years. Here are some trends that will shape growth in the next five years. Read more »
Spending in the mobile advertising space will be approximately $4 billion worldwide this year, so despite perceptions to the contrary, we can safely assume it’s an area to watch in the coming years. To get a clearer picture of mobile advertising’s future, it helps to first explore the current landscape — the key drivers and players involved today. With these as a backdrop, a five-year outlook such as this comes into greater focus and leads to a discussion of the major players to watch as 2016 approaches. Companies mentioned in this report include Foursquare, LivingSocial and Zynga. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »
New data out of eMarketer shows that mobile advertising is finally starting to attract the respect — and the money — it deserves. Advertisers will likely spend $1.23 billion on U.S. mobile ads this year, the first time the industry’s annual revenues have surpassed $1 billion. Read more »
Shazam, a popular music tagging mobile app, announced on Thursday that it would remove the five-song limit from the free version of its iOS software. Why? More tagging leads to more sharing, more Apple iAd impressions and more revenue-generating music purchases from partners. Read more »
Mobile advertising is a different beast than any advertising that came before, and the opportunities to measure engagement and even conversion may also influence advertising elsewhere. Read more »
As our demand for data increases, so too do the number of mobile devices and services. Add to that the infrastructure needed to support such connectivity, and a wide, complex picture of the mobile industry emerges. This report examines the various sectors of the mobile landscape and what the future holds for each. Hardware, cloud services, mobile search, advertising, location-based services and the growing ubiquity of the Internet of Things will all play an important role in the concept of mobility as it shifts and evolves over the next several years. With the help of more than a dozen contributors, GigaOM Pro presents a comprehensive analysis of the companies and trends that will lead us into the next era of mobile. Read more at GigaOM Pro »
Google has been prodding mobile website owners to optimize their sites for mobile. Now, it’s taking a more aggressive step by announcing that it will consider whether an advertiser has a mobile optimized site when assessing ads quality for all AdWords campaigns. Read more »
Tablets and smart phones are everywhere you turn but companies have been slow to redirect their ad spending to these new platforms. For now,… Read more at paidContent »
Mobile advertising network InMobi has raised a whopping $200 million from Softbank in one of the largest investments ever in the mobile Internet market. The money is another sign of the growing momentum behind mobile advertising, which is heating up with big deals and funding. Read more »
The ouster of CEO Carol Bartz last week punctuated a disappointing couple of years for Yahoo, and nowhere is that disappointment more glaring than in mobile. Yahoo’s presence has waned as the iPhone and Android have fueled a surge in mobile data consumption. Meanwhile, Yahoo’s traffic on ... Read more at GigaOM Pro »
PlayHaven, a San Francisco start-up is looking to bring the real-time web to mobile marketing with a new platform that brings the dynamism of the web to mobile ads. The new platform gives mobile game developers the ability to react quickly to their shifting needs. Read more »
When it comes to mobile advertising at least, men and women tend to differ. According to a new infographic from mobile advertising and marketing firm inneractive released Monday, men are more likely to click on mobile ads, and also more likely to be Android users. Read more »
Skype’s purchase of GroupMe has largely revolved around the communications side of the deal. But a big component is also GroupMe’s plans to monetize conversations by presenting local offers and discounts that help people make group decisions in real time. Read more »
IAC introduced its mobile incubator program Hatch Labs in March, calling it a technology sandbox where innovative mobile ideas can be prototyped. The first graduate, Blu Trumpet, is now launching and is taking on the problem of app monetization for publishers and app distribution for advertisers. Read more »
The money in mobile apps is increasingly tilting toward freemium apps and that is helping companies like Tapjoy, which said it now has 10,000 apps that are using its monetization and distribution platform. The company is also delivering more than 1 million ad completions every day. Read more »
Mobile advertising companies are turning their small ad real estate into showcases for immersive 3D ads that could potentially achieve much greater engagement than traditional static and dynamic banner ads. Amobee today is announcing new 3D ads that use technology from Cooliris. Read more »
Millennial Media is using its 50th mobile intelligence report to look at some of the changes that have occurred since the company began its reports in March 2009. It marks an era in which the smartphones have gone from techie tools to almost mainstream devices. Read more »
Kickanotch — a Kansas startup that is building a one-stop app management and monetization platform for media companies, starting with radio stations — is now coming out with RevKick, a content- and ad-management tool that lets companies easily deploy, manage and monetize their apps from one dashboard. Read more »
It’s often said that the rise of mobile devices means that people are now “always on.” But it turns out there are still times when people are more “plugged in” than others. A new study about how — and when — people really use mobile apps. Read more »
LocalResponse — a marketing platform that allows advertisers to send out targeted tweets to consumers based on where consumers have checked in or where they say they are on social networks — has found that its targeting work is paying off with significant engagement from consumers. Read more »
Pontiflex, a New York–based startup, is helping crack the code on mobile advertising with its ad platform, which lets users sign up for the kinds of promotions they want to see. The tool is now coming to the iPad after a successful launch on iPhone and Android. Read more »
Groupon and LivingSocial dominate the burgeoning market for email daily deals, but the landscape could change quickly as those models expand to the much more complex world of mobile. Here’s what coupon distributors need to keep in mind as they target mobile users. Read more »
Though they’re still emerging, location-based services are expected to bring in $10 billion in revenue from consumers and advertisers by 2016, according to research firm Strategy Analytics. The biggest chunk, just over 50 percent, will come from location-based search advertising. Read more »
New figures from analytics firm Flurry suggest that mobile users across Europe’s biggest markets are ravenously hungry for apps — and that even despite high smartphone adoption around the continent, there is still plenty of room for further growth in the coming years. Read more »
With the FTC’s crackdown on privacy extending to mobile, the shifting climate is opening up opportunities for start-ups like PlaceIQ and BlueCava that enable advertisers to target mobile users without personally identifying them. Read more »
Tap Me, a mobile advertising startup, is getting underway with its ad tool, which allows brands to sponsor power-ups in games. It’s a good example of how mobile ads are making the necessary evolution from something pushed on to users to something valuable they interact with. Read more »
Mobile advertising is ramping up quickly and is poised to grow by more than 40 percent over the next several years, outpacing traditional online advertising. And that is fueling a spate of funding announcements and deals as the competition in this space heats up. Read more »
Freemium game apps have an outsized influence in the Apple App Store, making up 40 percent of all free game downloads in the App Store in March. But with the recent crackdown by Apple on incentivized installs, freemium app makers are having to adjust. Read more »
There’s a reason why search companies, advertisers and local merchants are so interested in smartphones. It’s because they’re turning out to be a powerful tools for people looking to search locally, act quickly and improve their shopping, according to a smartphone user study commissioned by Google. Read more »
Medialets, a New York mobile ad company, is looking to make rich media mobile ads much more easier for advertisers and publishers to use by launching a new dashboard and toolkit called Muse, which simplifies the creation, management and analytics of rich media campaigns. Read more »
Kiip, a new start-up coming out of stealth mode this week, is looking to upend the mobile ad model by offering gamers tangible rewards, offers and discounts at the time they hit in-game milestones or tough achievements rather serving traditional mobile display ads. Read more »
