As the world goes mobile, it’s prompting a boom in mobile advertising, which is poised for a huge year in 2012. The winners include companies such as Nexage, a real-time bidding exchange provider which told me that it hit 100 billion ad requests today. Read More »
Tech
Appstores.com is launching an app distribution network that allows web publishers to curate their own app galleries, highlighting relevant apps for their audience. Appstores.com is also releasing a mobile ad unit that allows web publishers to inserts ads for apps that are tailored to its users. Read More »
Mobile ad network Millennial Media has filed to go public as it looks to capitalize on the big shift in advertising toward mobile devices, a market that is expected to grow rapidly in the coming years as smartphones and tablets proliferate. Read More »
Kiip, a mobile monetization startup that offers real rewards to game users who hit in-game milestones, is now going after bigger brand advertisers with a new feature called Swarm, which engages millions of users in multi-player tournaments with the top winners walking away with big prizes.… Read More »
Global mobile advertising and marketing is expected to grow from $3.4 billion in 2010 at a compound annual growth rate of 37 percent to $22.5 billion in 2016. Berg Insight said that by 2016, mobile advertising worldwide will represent 15.2 percent of all online ad spending. Read More »
Pontiflex, a New York start-up with a mobile sign-up ad platform that allows consumers to pick what kind of ads and offers they want to see, is releasing an international SDK that allows developers to place country-specific ads in local languages. Read More »
Xyologic, a mobile app search firm, has come up with what it says is the first break down of mobile advertising on Android apps, showing that Google’s AdMob is well ahead of rival ad providers. It found 89 percent of the top Android apps use AdMob. Read More »
Location, location, location: It’s not just for real estate. Mobile advertisers are increasingly prizing location-based ads, according to real-time bidding exchange Nexage, which said that mobile publishers and developers are getting 3.8 times more for ad impressions that include location data in the last three months. Read More »
Tapjoy, which ran afoul of Apple’s ban on incentivized install campaigns, is getting back into the business of helping drive downloads of iOS apps with a new web app called Tapjoy Games that allows it reach out directly to consumers. Read More »
Mobile ad server MoPub is now poised to offer what it calls a one-stop monetization shop with the launch of a real-time bidding exchange for mobile apps and web sites that will allow it to fill out its ad-serving platform. Read More »
New data out of eMarketer shows that mobile advertising is finally starting to attract the respect — and the money — it deserves. Advertisers will likely spend $1.23 billion on U.S. mobile ads this year, the first time the industry’s annual revenues have surpassed $1 billion. Read More »
More Must Reads
