A new deal with a large ad-buying firm will be worth hundreds of millions of dollars over a multi-year period, the Financial Times reports. Read more »
MoPub’s report says the share of ad buying on Apple phones increase 12 percent between January and March. Android tablets saw less than 1 percent of money spent on ads for the quarter. Read more »
The company hopes Marketplace will stand out because it is offering app publishers and developers a way to sell their ad inventory while also giving them built-in, accurate data about their audience. Read more »
Android phones made big gains in overall ad impressions, but where it really counts — producing revenue for mobile advertisers — the iOS platform is still comfortably in the lead. Read more »
Berg Insight believes mobile content companies are going to figure out how to monetize mobile traffic. Berg’s analysts predict that ads and marketing won’t just become a much bigger part of the online ad market, but also a sizable segment across all advertising. Read more »
Facebook is testing out the ability for advertisers to buy mobile ads through Facebook on mobile apps and websites. It could be part of a larger play to build an offsite ad network. Read more »
Amazon’s new Kindle Fire HD tablets are impressive and aggressively priced, but unlike prior Kindles, you can’t pay extra to turn off the special offer ads. Business models are clearly changing to reflect the new digital economy, but has Amazon gone too far this time? Read more »
For the first time, the U.S. will surpass Japan as the world’s biggest market for mobile advertising, according to research firm eMarketer. In 2012, advertisers are expected to spend more than $6.43 billion globally in 2012, with the U.S. contributing $2.3 billion. Read more »
A report earlier this week that found ownership of Android and Apple tablets had pulled even in the U.S., but other data shows those devices’ web use isn’t close at all. That will matter a lot to people trying to target mobile ads on these devices. Read more »
If Facebook’s future is mobile, it may not be enough for it to merely secure a piece of the mobile ad market. It will need to have an outsized impact on the industry. Read more »
A year after eBay bought mobile ad network WHERE, it’s ready to show how it will put the Boston startup to work. WHERE will become PayPal Media Network, as it moves beyond serving location-based mobile ads to offering inventory across eBay’s different online properties. Read more »
Hyperlocal mobile advertising is at a critical juncture: Leading analysts predict that mobile ad spending will increase by more than five times between 2011 and 2015. But what are the forces at play, and how effective are HyLoMo ads? Read more at GigaOM Pro »
Tech enthusiasts and mobile marketers are already celebrating the “death of QR codes,” which have long failed to live up to the hype. But for advertisers who understand how to use them effectively, QR codes can be a powerful ... Read more at GigaOM Pro »
It looks like Facebook wants to address the big weaknesses in its mobile business model before it has to deal with nagging questions of its investors. According to FT, Facebook plans in March to include sponsored posts in its mobile news feeds. Read more »
This report outlines the myriad issues at play in Facebook’s move, from examining how CEO Mark Zuckerberg wants to rewire the world to understanding the company’s infrastructure dependency. But from every angle, it’s clear the effects will ripple throughout the startup and tech communities. Read more at GigaOM Pro »
In its IPO filing Facebook mentions the word “mobile” 123 times but didn’t use the term in positive ways. In fact, Facebook’s S-1 filing is one big warning to investors: Its growth is being driven by user behavior that it has so far failed to monetize. Read more »
The Mobile World Congress is this month in Barcelona. How has the mobile ad market done since last year’s MWC? In the 12-month span, Mobile app monetization exchange inneractive, has seen more than 700 percent jump in clicks and nearly the same in ad requests. Read more »
The fourth quarter may have lacked a dominating big-event product announcement like Q3’s Facebook platform extension or Q2’s unveiling of Google+, but the NewNet world continued to buzz along. In the battle for mind share, everyone wanted to be a platform. Meanwhile, consumer and social technologies continued to gain momentum, and new vehicles for content and service discovery presented both challenges and opportunities for NewNet companies. And it is hard to ignore the overcrowded but growing world of daily deals. This quarterly report analyzes these trends and others, and it also provides a near-term outlook of trends, technologies and companies to watch in 2012. Companies mentioned in the report include Amazon, Facebook and Socialcast. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »
We already knew that mobile advertisements perform better on larger screened devices and now there’s evidence of when the best time of the year is for a these ad spots in apps. If you guessed the year-end holiday season, you’d be right according to this infographic. Read more »
Mobile app developers relying on ad revenues may want to invest more effort into targeting larger screen devices. A new infographic from inneractive shows that the click-through rates between smartphones and tablets is vastly different, with a 1.4 to 5 times better result on tablets. Read more »
PlaceIQ, a Boulder Colo. location startup, just raised $4.2 million to build up its index of location profiles that can be used to better anonymously target ads to mobile users.The company is relocating to New York City, to be closer to customers and partners. Read more »
Apple’s iPhone and iPod touch are still among the top three mobile devices used in the U.S. and UK, according to a new report from mobile ad network JiWire on Tuesday, but they’re shedding market share. Luckily for Apple, the iPad is experiencing positive share growth. Read more »
Media released its Q3 2011 Mobile Mix report Tuesday which shows Apple continues to be the device manufacturer with the largest share of mobile ad impressions. From a mobile OS perspective, though, Android leads with 56 percent of all mobile ads served. Read more »
Mobile ad VP Andy Miller, is headed out the door, AllThingsD reported this morning. Miller is apparently headed to Boston-based Highland Capital, the same venture capital firm that funded Quattro Wireless, the mobile ads company Miller founded and sold to Apple last year. Read more »
Android fans looking for an inexpensive Gingerbread handset with fast mobile connection may find one one August 21: The $99 Samsung Conquer 4G with WiMAX hits Sprint that day. This week also saw an interesting map of the U.S. plus an Android-powered, wearable smart watch. Read more »
Which states click ads on which mobile platform? Jumptap’s ad network can tell you, based on its 83 million users, and the results may surprise. Expect this granular mobile ad data reporting to continue as advertisers can begin targeting platform, location and even device by manufacturer. Read more »
The future of coupons is moving toward digital and mobile, something that startup SavingStar is taking full advantage of. The company told me it has hit half a million users since it launched its ecoupon product in April, putting it on a faster pace than Groupon’s. Read more »
LocalResponse — a marketing platform that allows advertisers to send out targeted tweets to consumers based on where consumers have checked in or where they say they are on social networks — has found that its targeting work is paying off with significant engagement from consumers. Read more »
Last May, Symbian phones offered the highest ad click-through rates in the U.S. on Smaato’s mobile ad network, followed by Apple iOS devices and feature phones, with other platforms rounding out the remaining spots. This year is a totally different story with a new global leader. Read more »
Mobile advertising is ramping up quickly and is poised to grow by more than 40 percent over the next several years, outpacing traditional online advertising. And that is fueling a spate of funding announcements and deals as the competition in this space heats up. Read more »
iOS is gaining back some ground on Android in smartphone market share, according to Millenial Media’s Mobile Mix report released Thursday. The report also found that Apple’s mobile platform is still the most lucrative for paid app developers by a considerable margin. Read more »
Video ad optimization firm TidalTV just raised a big new round of financing. The $30 million round, led by New Enterprise Associates, will be used to expand internationally and also expand its targeting ad technology across new platforms like mobile and connected TV. Read more »
Don’t expect the ad revenue in mobile games to be the major driver of revenue. While ad revenue in mobile games is expected to rise from $87 million in 2010 to $894 million in 2015, it will still be dwarfed by download and in-app purchase revenues. Read more »
Predicting what not to expect in mobile next year is a lot easier than predicting what will happen. You can be sure, for instance, that consumers won’t pay for on-the-go TV next year any more than they have in the past, and that carriers won’t embrace ... Read more at GigaOM Pro »
Owners of Android handsets in the United States are now clicking more mobile ads than iPhone users, according to the latest Smaato report. Symbian is still king of the click-throughs on a worldwide basis, but is about to get caught — by the lowly feature phone. Read more »
Flurry snares $7 million in venture funding just a month after merging with Pinch Media. The cash should help it grow its business in a substantial way — which will make it that much more attractive to potential suitors. Read more »
Vdopia, a profitable iPhone advertising platform, has raised $4 million in Series A funding from Nexus Venture Partners. The Palo Alto, Calif.-based company, which only launched in the U.S. in March, claims it’s seeing 4 percent click-through rates for its pre-roll videos before applications start — […] Read more »
Greystripe, a mobile advertising network that distributes ad-supported games and applications, said it secured $2 million in funding from the Peacock Equity Fund, a joint venture fund co-founded by GE and its NBC Universal unit, ending a Series C funding round. The funding and a new […] Read more »
AdMob, a San Mateo, Calif.-based mobile advertising company, said today that it’s buying AdWhirl, which lets publishers switch between ad networks on the fly, for an undisclosed amount. The acquisition comes in the wake of AdMob moving to pull itself out of AdWhirl’s network and marks […] Read more »
