The growth of the mobile advertising industry has been hampered by a lack of marketing data about smartphone users. Adelphic, a company that says it uses 30 signals to collect customer information, announced a major new investment on Tuesday. Read more »
To help advertisers figure out when consumers actually intend to purchase a product and when they’re just making a wish list of fantasy items, mobile ad network Jumptap’s new ad targeting approach links mobile behavior, web behavior and offline data. Read more »
Three weeks after raising $27.5 million in new funds, mobile ad network Jumptap, which has said it could go public within a year, has added a chief operating officer and a new board member. Read more »
