Real-time bidding is now becoming a common feature on mobile ad platforms. But Germany’s Madvertise reckons its underlying targeting tech will give it the edge over rivals such as Mobclix and Smaato. Read more »
We already knew that mobile advertisements perform better on larger screened devices and now there’s evidence of when the best time of the year is for a these ad spots in apps. If you guessed the year-end holiday season, you’d be right according to this infographic. Read more »
In-app advertising — or “appvertising” — has quickly matured from a novel new marketing platform into a bona fide strategy for delivering pitches directly to consumers on their mobile devices, and the ever-increasing supply of apps on the market is giving advertisers endless opportunities to reach consumers. Read more at GigaOM Pro »
