While Twitter is increasingly encouraging us to look at measures like tweets per minute to measure reactions to national events, data from the Pew center comparing Twitter opinions with overall public opinion serves as a reminder that tweets aren’t yet a perfect measure. Read more »
For every high point of 2012, there were also a few forehead-slapping moments. From Apple Maps to HP’s Autonomy to the Facebook IPO, here’s the best of the worst. Read more »
Mobile technology is an invaluable tool for modern businesses and even political campaigns: at least, when it works. As Mitt Romney’s campaign found out the hard way this week, the mobile web is an afterthought to many and beta testing is a good thing. Read more »
This week’s flap over Big Bird shows how unexpected digital media events can provide companies with amazing advertising opportunities — so long as they are nimble enough to make and buy ads in a matter of hours. Read more at paidContent »
The debate between President Obama and Mitt Romney was the most tweeted-about event in U.S. political history — but is the kind of real-time commentary and instant analysis that Twitter provides a good thing or a bad thing for the political process or society as a whole? Read more »
The rise of social media tools such as blogs and Twitter have changed the political landscape, in part by speeding up the news cycle and broadening the range of sources that are available. But are these developments good or bad for the practice of political journalism? Read more »
A shell company says it owns the right to insert certain types of ads into online videos. Its lawsuit against popular viral site Buzzfeed shows how the problem of “patent trolling” is touching every part of the technology and media industry. Read more »
Mitt Romney’s VP pick will be announced via a smartphone app. His campaign is updating President Obama’s own VP announcement method in 2008, which was via text message, for this era, which is undeniably the era of native mobile apps. Read more »
@RupertMurdoch managed to stay quiet last week while Rupert Murdoch, the chairman and CEO of News Corp., was doing last-minute maneuvers behind the scenes, then publicly pitch the break up of his company. But his Twitter alter ego is back with a vengeance. Read more at paidContent »
PoliticIt is a Logan, Utah-based startup that uses machine learning to gauge the popularity of political candidates by measuring their digital influence. Its system has proven remarkably accurate in predicting winners, but its real promise is in leveling the playing field between political haves and have-nots. Read more »
The campaign for Republican presidential candidate Mitt Romney will spend big dollars this summer to deliver ads to voters’ iPhones and iPads, a move that could pep up sluggish demand for mobile ads. Read more »
On Super Tuesday, when 10 states hold their presidential primaries and 419 delegates are up for grabs, the election trackers at Yahoo and Fizziology have Mitt Romney as the favorite to win the day. The day might not go as well for Rick Santorum. Read more »
According to a predictive analysis experiment by a Yahoo data scientist, U.S. voters can expect to see either a Mitt Romney-Chris Christie or a Newt Gingrich-Marco Rubio ticket to face off against Obama-Biden in this year’s presidential election, if his data is accurate. Read more »
With a competitive primary and caucus season upon us for the 2012 Republican Presidential race (the Democratic race is uncontested with President Obama running for re-election), your iPhone could be a handy guide in helping you decide whom to vote for. Read more »
Another election year is nearly upon us, and if the past is any lesson, new uses of technology will impact the outcome in many new and unpredictable ways. Read more »
