Already, workplaces are changing because of trends like BYOD and gamification. But other emerging technologies are also altering what our workspace looks like and how we collaborate. Read more at GigaOM Pro »
With the announcement that they’ve raised $21 million in Series B funding, a startup called Identified shows there’s a market for their youth-oriented competitor to LinkedIn. The service uses Facebook data, game-like scoring and recruiter analytics to helps 20-somethings kickstart job searches and identify career goals. Read more »
This quarter the EV market struggled to find its footing. Meanwhile, the smart-grid sector solidified and low-power technology proved itself important in the data center. Read more to learn what these news pieces and others mean for the larger space over the next few months. Read more at GigaOM Pro »
Cloud computing, mobile computing and the consumerization of IT are changing the game for IT departments. Section one of our three-part report describes and quantifies each of these trends, demonstrating that they are real now, growing rapidly and perilous to ignore. Read more at GigaOM Pro »
Exclusive: There are lots of great summer internships at Silicon Valley startups. But top engineering students often pass them up for the money and name recognition companies like Google can provide. So Kleiner Perkins has partnered with InternMatch to attract top-flight students to its portfolio companies. Read more »
Last quarter’s big headline in social media and real-time technologies came from Google, which launched Google+, its first social tech product that seems legit. In the third quarter, things were back to normal. Google+ is still growing, but Facebook’s platform update dominated the news. And as Google+ passed 25 million users and won some raves from the digerati, its competition with Facebook intensified. Additional companies mentioned in this report include Zynga, Salesforce, BranchOut and Foursquare. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »
We surveyed 400 of the newest generation, the Millennials, ages 20 through 29, on their attitudes and behavior around at-work technology and tech support, communications preferences and problem-solving styles. Here are the trends IT needs to address to make these workers productive and avoid potential problems. Read more »
Millennials — workers between the ages of 20 and 29 who grew up with ubiquitous cell phone and Internet availability — are now a dominant force in today’s enterprise. Is your company ready for them? This report, the second in a two-part series, examines the tensions ... Read more at GigaOM Pro »
![nyse[1]](http://gigaom2.files.wordpress.com/2011/08/nyse1-e1312376750735.jpg?w=210&h=140&crop=1)
The effort to solve New York’s engineering talent crunch is coming to the floor of the New York Stock Exchange in a major recruiting event hosted by Next Jump and the NYSE. The event will bring together 500 top East Coast engineering students and 50 companies. Read more »
If you want to reach the Millennial generation, it’s probably a good idea to use the Internet. But according to new research from MTV, companies run the risk of alienating their target audience if they go about social media marketing in the wrong way. Read more »
It’s not exactly news that the Millennial Generation (loosely defined as people born between 1980 and 2000) spend a lot of time on websites like Facebook, Tumblr, and Twitter. But according to recent research findings, the constant social networking isn’t all fun and games. Read more »
Has Facebook failed to evolve along with the core of its user base, and could that spell doom for the social network? In a blog post at the Harvard Business Review site, professor Bruce Nussbaum argues that it has, and it could. But is he right? Read more »
Mobile epitomizes the shift in power to consumers, who have grown accustomed to controlling the kind of media they consume, how they consume it, when they consume it, and how they share their experiences through it. While the enormity of options available might seem overwhelming, it presents a rare opportunity for advertisers to communicate directly with the intended audience through sophisticated targeting, to precisely measure the impact of individual campaigns, to positively persuade the consumer to buy, and finally, to achieve the elusive nirvana of tying the purchase back to the advertising campaign in a scientific manner. Mobile advertising presents a unique opportunity to the media ecosystem not only to make traditional media more accountable but also to reinvent interactive advertising in the most fundamental way. Mobile ad networks play the important role of a broker between advertisers and publishers. The ad ecosystem has evolved over the last 12 months. In this report we will take a look at the value chain, the evolution and the players, and discuss some emerging themes in this segment. Read more »
