App developers are the cornerstones of the multibillion-dollar app market, but the overall community remains largely unknown. As app downloads increase, organizations that can bring tools, resources, and a collective voice to this group will be an important factor in the evolution of mobile-app development. Read more at GigaOM Pro »
Smartphone sales surged both in the U.S. and worldwide, carriers struggled to cope with the ever-increasing consumption of mobile data, and the fight for spectrum remained front and center in the first quarter. Our latest quarterly wrap-up analyzes these trends and more. Read more at GigaOM Pro »
A big endorsement today for mobile advertising from eMarketer: their analysts today said they were revising up their forecasts for U.S. mobi… Read more at paidContent »
Mobile ad company Millennial Media is going to try its hand in the public markets, filing papers Thursday for a $75 million initial public o… Read more at paidContent »
Mobile ad network Millennial Media has filed to go public as it looks to capitalize on the big shift in advertising toward mobile devices, a market that is expected to grow rapidly in the coming years as smartphones and tablets proliferate. Read more »
The past year in mobile has been even more eventful than most of us would have predicted. Our appetite for mobile data grew dramatically; Google’s Android continued its march to worldwide dominance; Amazon joined the tablet bandwagon; and AT&T tried and failed to acquire T-Mobile USA, among many other things. All of that activity lays the groundwork for a very promising — and very challenging — 2012. This research note serves both as a review of the major trends and events of 2011 as well as a forecast for the coming year. Companies mentioned in this report include Millennial Media, Quattro Wireless and Samsung. For a full list of companies, and to read the full research note, sign up for a free trial. Read more at GigaOM Pro »
We still don’t have any exact figures from Amazon (NSDQ: AMZN) for how many Kindle Fire tablets it has sold, but the latest figures out from… Read more at paidContent »
Monthly figures out from Millennial Media once again show that Android is the most dominant OS on its mobile ad network — the mobile platfo… Read more at paidContent »
Media released its Q3 2011 Mobile Mix report Tuesday which shows Apple continues to be the device manufacturer with the largest share of mobile ad impressions. From a mobile OS perspective, though, Android leads with 56 percent of all mobile ads served. Read more »
Spending in the mobile advertising space will be approximately $4 billion worldwide this year, so despite perceptions to the contrary, we can safely assume it’s an area to watch in the coming years. Here are some trends that will shape growth in the next five years. Read more »
Spending in the mobile advertising space will be approximately $4 billion worldwide this year, so despite perceptions to the contrary, we can safely assume it’s an area to watch in the coming years. To get a clearer picture of mobile advertising’s future, it helps to first explore the current landscape — the key drivers and players involved today. With these as a backdrop, a five-year outlook such as this comes into greater focus and leads to a discussion of the major players to watch as 2016 approaches. Companies mentioned in this report include Foursquare, LivingSocial and Zynga. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »
As our demand for data increases, so too do the number of mobile devices and services. Add to that the infrastructure needed to support such connectivity, and a wide, complex picture of the mobile industry emerges. This report examines the various sectors of the mobile landscape and what the future holds for each. Hardware, cloud services, mobile search, advertising, location-based services and the growing ubiquity of the Internet of Things will all play an important role in the concept of mobility as it shifts and evolves over the next several years. With the help of more than a dozen contributors, GigaOM Pro presents a comprehensive analysis of the companies and trends that will lead us into the next era of mobile. Read more at GigaOM Pro »
The stock market loves Apple (NSDQ: AAPL), and so, it seems, do consumers falling over themselves to get news about the latest iPhone. But i… Read more at paidContent »
Appcelerator has built up a community of 1.5 million developers that have used its cross-platform development tool to build more than 25,000 apps for iOS, Android and BlackBerry. Now it’s looking to turn that community into a selling opportunity by launching a marketplace for software modules. Read more »
Millennial Media is one of the larger independent mobile ad companies around, and now there are signs that it could be looking to take its b… Read more at paidContent »
Millennial Media is using its 50th mobile intelligence report to look at some of the changes that have occurred since the company began its reports in March 2009. It marks an era in which the smartphones have gone from techie tools to almost mainstream devices. Read more »
Mobile advertising is ramping up quickly and is poised to grow by more than 40 percent over the next several years, outpacing traditional online advertising. And that is fueling a spate of funding announcements and deals as the competition in this space heats up. Read more »
It’s not exactly news that the Millennial Generation (loosely defined as people born between 1980 and 2000) spend a lot of time on websites like Facebook, Tumblr, and Twitter. But according to recent research findings, the constant social networking isn’t all fun and games. Read more »
Android has hit a lull in ad impressions as it competes with a resurgent iOS family of devices. According to the latest figures from Millennial Media, ad impressions for both iOS and Android were tied at 38 percent, similar to last month when both were tied. Read more »
Windows Phone isn’t out of the gate and yet it’s already doing a solid job convincing developers, advertisers and publishers that it has a future, according to Millennial Media. After Android, 20 percent of publishers are equally planning on adding the iPad and Windows Phone 7. Read more »
iOS remained the top operating system on Millennial Media’s ad network in September, but for the first time, Android revenue eclipsed iPhone-only revenue. The figures show that Apple is still in the driver seat with 46 percent of smartphone operating system impressions, though its dominance continues to erode. Read more »
In-app advertising — or “appvertising” — has quickly matured from a novel new marketing platform into a bona fide strategy for delivering pitches directly to consumers on their mobile devices, and the ever-increasing supply of apps on the market is giving advertisers endless opportunities to reach consumers. Read more at GigaOM Pro »
GoldSpot Media is looking to tap the nascent in-app advertising space by delivering video pitches to consumers. And the company hopes to differentiate itself with technology that delivers “opportunistic downloads” that minimize traffic on cell networks and store content directly on the handset. Read more »
Mobile epitomizes the shift in power to consumers, who have grown accustomed to controlling the kind of media they consume, how they consume it, when they consume it, and how they share their experiences through it. While the enormity of options available might seem overwhelming, it presents a rare opportunity for advertisers to communicate directly with the intended audience through sophisticated targeting, to precisely measure the impact of individual campaigns, to positively persuade the consumer to buy, and finally, to achieve the elusive nirvana of tying the purchase back to the advertising campaign in a scientific manner. Mobile advertising presents a unique opportunity to the media ecosystem not only to make traditional media more accountable but also to reinvent interactive advertising in the most fundamental way. Mobile ad networks play the important role of a broker between advertisers and publishers. The ad ecosystem has evolved over the last 12 months. In this report we will take a look at the value chain, the evolution and the players, and discuss some emerging themes in this segment. Read more »
