How Casual Games Can Become Money Machines?

By Jane Pinckard Oct. 12, 2007, 1:00am PT 34 Comments

On the heels of ECD Systems CEO Jack Hart’s article exploring the methods of growing revenue for casual games, IGA Worldwide said it has signed an in-game advertising deal with casual games publisher Merscom. Chapel Hill, N.C.-based Merscom makes downloadable titles for the PC,… Read More »