Medialets Launches Platform To Match Mobile Advertisers And Publishers
Medialets, which creates rich-media mobile ads for companies including Coca-Cola and Toyota, announced Tuesday a new platform designed to pa… Read more at paidContent »
Mobile advertising matures with private ad exchanges
Rich media ad firm Medialets is launching Medialets Private Marketplace, a buying platform that lets advertisers directly plan, buy and execute on Medialets’ collection of top publishers. The marketplace reflects the emergence of private exchanges in mobile and the growing maturation of mobile advertising. Read more »
Medialets Launches Muse for Self-Serve, Rich Media, Mobile Ads
Medialets, a New York mobile ad company, is looking to make rich media mobile ads much more easier for advertisers and publishers to use by launching a new dashboard and toolkit called Muse, which simplifies the creation, management and analytics of rich media campaigns. Read more »
Medialets Rides iAd Wave, Offers Rich Media Tools
Medialets has found that competing against iAd can be a good thing. Now the New York start-up is looking to offer its ad tools to agencies and in-house creative teams to help keep the rich media mobile ad wave going. Read more »
Medialets Gets $6M For Interactive Mobile Ads
Medialets, a mobile advertising startup that specializes in interactive ads, has closed a Series B financing round of $6 million from its original backers The Foundry Group and DFJ Gotham, along with a series of new venture backers that includes Dave McClure’s new 500 Startups fund. Read more »
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Report: The In-App Advertising Landscape
In-app advertising — or “appvertising” — has quickly matured from a novel new marketing platform into a bona fide strategy for delivering pitches directly to consumers on their mobile devices, and the ever-increasing supply of apps on the market is giving advertisers endless opportunities to reach consumers. Read more at GigaOM Pro »
