As more sites focus on longform content, Fast Company disclosed some statistics on how its longer pieces have been doing — but the data shows that the real secret isn’t length but ongoing engagement with readers. Read more at paidContent »
Research from McKinsey seems to suggest that print-based media still commands a large proportion of time spent by consumers of news — but that is just part of the larger picture media companies have to understand. Read more at paidContent »
We are used to thinking of a “mass media” market made up of large newspapers and TV networks as the normal state of affairs in media, but what if that was just a historical anomaly? Read more at paidContent »
Twitter says it doesn’t have any interest in hiring reporters or performing other journalistic functions — but regardless of whether it does so, it is still a powerful media entity and one that grows stronger by the day. Read more at paidContent »
There are plenty of reasons for pessimism about the state of the media and journalism, including repeated layoffs, bankruptcies and so on. But there are also many reasons to be optimistic about the current environment. Read more at paidContent »
LinkedIn has been making some significant moves towards becoming a media entity focused on business news, and the launch of new magazine-style channels of content is just the latest example of this. Read more at paidContent »
Startup founder Chad Whitacre caused a fuss recently when he suggested that a reporter do an “open interview” that would be available to everyone — but why is that approach seen as such a threat by some media outlets? Read more at paidContent »
When the NPR show Planet Money wanted to put together a project about the economic life-cycle of a T-shirt, Kickstarter seemed like the natural approach — and it showed how much crowdfunding has in common with public media. Read more at paidContent »
The new weekend editor at Gawker’s auto-focused Jalopnik blog got hired because he was a knowledgeable commenter on the site, an example of how the feedback loop between writers and readers can pay off for blogs. Read more at paidContent »
There is a conventional wisdom in the media industry that micropayments for online content don’t work, but Greg Golebiewski of Znak It says that this isn’t true, and that media companies need to experiment with the model. Read more at paidContent »
It may seem like a sideshow, or a service that can only bring noise and chaos to the news, but RapGenius and its approach towards annotation shouldn’t be dismissed out of hand just yet. Read more at paidContent »
A trade group says that newspapers like the New York Times have seen large increases in circulation, but that’s partly because they are allowed to count their readers multiple times. The industry needs to do better. Read more at paidContent »
One thing that emerged from our media conference was that there is no single solution when it comes to the future of content, or the monetization of media — and that is probably a good thing. Read more at paidContent »
While much of the attention during and after the Boston bombings focused on how one Reddit thread got things wrong, there were other important parts of the community that were doing good — and even doing something approaching journalism. Read more at paidContent »
Twitter’s love affair with television seems to know no bounds — two recent deals with BBC America and Comedy Central will bring video clips inside users’ streams, and more such deals appear to be in the works. Read more at paidContent »
Want to know what happened last week at paidContent Live 2013? Here are links to transcripts of the sessions from New York. Read more at paidContent »
Although many other U.S. newspapers have shrunk, the Philadelphia Inquirer has suffered more than most. Will Steacy, whose father was laid off from the paper in 2011, has put together a photo essay showing its decline. Read more at paidContent »
While both Twitter and Reddit have come under fire for distributing incorrect information about the Boston bombings, mainstream outlets have done so as well. In a real-time news environment, having more sources is ultimately better. Read more at paidContent »
At our paidContent Live conference in New York, we heard about the disruption in publishing, journalism and advertising from speakers such as Alan Rusbridger of The Guardian, Jon Steinberg of BuzzFeed and blogger Andrew Sullivan. Read more at paidContent »
Newspapers and other media entities have gotten used to thinking of themselves as the most important part of the equation — but why not focus on helping individual brands engage with their audiences and then share in the revenue? Read more at paidContent »
The U.S. newspaper industry has lost more than $40 billion in ad revenue in the past decade — over half of that in the last four years alone — and Google’s ad revenues are now more than twice what the industry pulls in. Read more at paidContent »
Paywalls can bring in extra revenue for newspapers and other traditional media outlets, and they can help keep existing readers from leaving — but how do they help bring in new readers? And what happens if they don’t? Read more at paidContent »
Although its Storyboard editorial operation won awards for the content it curated from the Tumblr network, founder and CEO David Karp said Tuesday the unit is being shut down and all the editorial staff are being let go. Read more at paidContent »
There’s been plenty of focus on how publishers are catering to advertisers by producing “native” advertising, including sponsored content — but a much bigger trend is brands and advertisers that are becoming publishers themselves. Read more at paidContent »
Digital First Media chief executive officer John Paton says that paywalls aren’t the answer for newspapers, and that print is eventually going to go away — which is why the company needs to take more risks. Read more at paidContent »
BuzzFeed has become the poster child for what some call sponsored content or “native advertising,” but despite the skills of founder Jonah Peretti, the secret to making ads go viral is not quite as simple as it appears to be. Read more at paidContent »
Film critic Roger Ebert talked about how much Twitter meant to him as a form of conversation, and his enthusiastic use of it as a way to connect with readers is a lesson to journalists of all kinds. Read more at paidContent »
Newspapers have been a blend of the serious and the entertaining for decades — why is it so surprising that a site like BuzzFeed could broaden its appeal into more serious topics as well as funny cat photos? Read more at paidContent »
I may disagree with them about the benefits of a hard paywall, or the wisdom of cutting 90 percent of the newspaper’s blogs, but at least the owners of the Orange County Register are putting their money where their mouths are. Read more at paidContent »
It’s a risky bet, but the new owners of the Orange County Register — two entrepreneurs with no background in traditional media — are pouring money and resources into the newspaper, and not just online but in print as well. Read more at paidContent »
Founder Henry Blodget tells New Yorker magazine that Business Insider’s audience is larger than many established financial news outlets, but the company also lost $3 million in 2012 or almost a quarter of its revenues. Read more at paidContent »
Dave Winer is the father of RSS and a blogging pioneer, so it’s worth paying attention to him when he comes up with something new — which he has, in the form of a browser-based note-taking and blogging tool. Read more »
The Daily Mail, the world’s sixth largest news site, says it is not only growing digital revenue faster than most other papers, but has engagement levels that put it above Yahoo and even YouTube. Read more at paidContent »
Flipboard’s new curation tools for creating custom magazines may appeal to individual users, but they will likely also appeal to advertisers and other brands — and therein lies the potential for real media disruption. Read more at paidContent »
Flipboard has become a leading player in the digital news-consumption field, and now it wants to hand the same filtering and curation tools employed by its editors over to users of the app, to create their own magazines. Read more »
In buying Summly, a mobile news-consumption app created by teenaged entrepreneur Nick D’Aloisio, Yahoo gets to inject some much-needed fresh thinking about mobile content, and also shows it is serious about change. Read more »
Eliot Higgins, an unemployed British blogger with no military background, has become a crucial source of information about illegal weapons being used in Syria for both human-rights organizations and traditional journalists. Read more at paidContent »
Some of the larger traditional brands in journalism will probably wind up prospering in the new digital era, and some hyper-local ones will as well — but what happens to the players in the middle? Their future remains uncertain. Read more at paidContent »
The Pew Center’s latest report on the state of the media shows the financial woes affecting the traditional news business continue, and this is having an effect on consumers — but there are a few bright spots as well. Read more at paidContent »
Devices like Google Glass are going to change the way that we consume the news and other information — how will media companies have to change the way they think about the news and how it is constructed? Read more at paidContent »
