More measurement Stories

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As newspapers try and re-engineer their businesses to adapt to the disruption caused by the web and social media, they will have to confront a crucial question: How can they measure the effectiveness of the journalism they are producing — or is pleasing advertisers enough? Read more »

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SWIX - Analytics for Social Media. BAM!

You have a Facebook page for your business, you have a blog, you have a Twitter account and you’re even still using email marketing campaigns. But how are you tracking how those channels are performing? Have you figured out how to measure social media marketing ROI? Read more »

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Despite the fact that the Internet is the most frequently measured medium in history, it’s almost impossible for publishers to get a straight answer about who’s consuming their content — and that can cause some significant problems, says a new report on digital media. Read more »

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In last week’s installment of “Rethinking the Value of Social Media,” I discussed how social media marketing is not a pure numbers game. In this post, I’d like to talk more specifically about re-framing the way we think about the measurement of social media efforts. Read more »

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Last week, I wrote about the challenges we face in understanding how to value and measure social marketing. Here’s my attempt at introducing some fresher terms that better address and assess our social marketing efforts, as opposed to the terms we currently use: Read more »

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Recently I realized that I haven’t done a good job of measuring how successful I have been as a freelance consultant. Don’t get me wrong, I measure many things and look at the results with a critical eye. I have analytics to measure my blog traffic, tracking tools for social media metrics, business metrics (finance, marketing, etc.), and much more. What I haven’t done is clearly defined what success as a freelancer looks like for me. Do I want steady growth in blog traffic, and if so, how much? What are my financial goals for individual programs (training, consulting, book sales) and overall for my consulting company? How important are various social media metrics to my business? Read more »

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The newest Nintendo handheld game system has only been out for a few days, but our intrepid friend Matt Miller ran right out and picked one up. He has already given a comprehensive review of the Nintendo DSi ,which includes a 19-minute video overview — so […] Read more »

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There’s already a ton of activity taking place in the cloud computing space, so much so that it can be hard to know who to watch. In many cases, it’s too early to pick winners. But there are distinct sectors of the IT industry that are […] Read more »

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