Remember when Friendster was the hot social network, publishers doubted that ebooks would ever sell, and Netflix thought DVDs in red envelopes was the future? We do — that was that state of digital media when paidContent launched in 2002. Read more »
Media issues like advertising and discovery along with commerce dominated the activity in social and real-time Web technologies during the first quarter. Google raised some hackles, Facebook responded to demands from traditional advertisers, and Yahoo got a new chief executive. Read more in the full report. Read more at GigaOM Pro »
McDonald’s is launching a new social media campaign just two months after its last effort backfired disastrously. Unfortunately, Twitter use… Read more at paidContent »
Mobile deals combine location-aware discounts with mobile marketing campaigns. What are the largest pitfalls in this promising space, though? Privacy and security issues must be addressed to assure consumers their purchases are secure and their location is being closely guarded. Read more at GigaOM Pro »
With new products from a variety of players like Google and Isis comes a potentially confusing year as the term “mobile wallet” gets thrown around repeatedly. What exactly is the “mobile wallet”? Here are some important definitions for those looking to make a move in the space. Read more at GigaOM Pro »
This morning I spoke with McDonald’s social media director, Rick Wion, about how the company’s own Twitter ad became a viral delight for pot… Read more at paidContent »
Marketers keep telling brand owners to use social media to engage their customers. But there are times companies must wish they had just bou… Read more at paidContent »
