How To Use Facebook’s Open Graph To Build Your Business
Last year, it became clear that Facebook is well on its way to becoming a social operating system underlying our digital lives. And the enh… Read more at paidContent »
How Accenture Used A Mobile App To Get On The BBC
photo: zawtowers
When the consulting firm’s logo appeared routinely in Six Nations rugby broadcast graphics this weekend, James Cridland was amongst the view… Read more at paidContent »
Facebook’s Mobile Plan: Carrier Billing, Analytics For Apps Via Bango Deal?
Last week, we highlighted how Facebook is already using mobile devices for commercial services — enabling people to buy Facebook Credits an… Read more at paidContent »
Apple Promises A Crack Down On Those Who Manipulate App Store Rankings
It took one allegation of download bots on a message board, very little in the way of actual confessions, and a whole lot of murmurs, but Ap… Read more at paidContent »
Facebook Mobile Ads Developing: Sponsored Stories Coming ‘Within Weeks’
It’s not digital advertising in the sense of display ads and search results, but it looks like we are getting a bit more color on what it is… Read more at paidContent »
Nexage hits 100 billion ad requests as mobile advertising heats up
As the world goes mobile, it’s prompting a boom in mobile advertising, which is poised for a huge year in 2012. The winners include companies such as Nexage, a real-time bidding exchange provider which told me that it hit 100 billion ad requests today. Read more »
Now Facebook Must Prove To Wall Street Its Ads Really Work
Facebook has made a $3.1 billion business from a social advertising sector many, even it, concede is experimental and unproven. Now it must… Read more at paidContent »
Verizon Says More Than 600 Websites Used In Cybersquatting Scam
In a case that shines light on the world of professional cybersquatters, Verizon is suing a website and a domain name registrar that placed… Read more at paidContent »
Industry Moves: ESPN; Yahoo; Wikia; AdoTube
– ESPN: The sports network is seeing a reorg: John Kosner has been promoted to EVP, digital and print media, from SVP and GM of the divisio… Read more at paidContent »
1 Out Of Every 12 Magazine Ad Pages Now Contains An Action Code
photo: Shutterstock / gualtiero boffi
Mobile action codes — including 2D barcodes, QR codes, Microsoft (NSDQ: MSFT) Tags and watermarks — became much more prevalent in the top… Read more at paidContent »
2012 Mobile Ad Spend Revised Up To $2.6 Billion, Google Fueling The Machine
photo: Flickr / Tracy O
A big endorsement today for mobile advertising from eMarketer: their analysts today said they were revising up their forecasts for U.S. mobi… Read more at paidContent »
David Kenny Replacing Mike Kelly As CEO Of The Weather Channel Companies
In a surprise move, The Weather Channel Companies is swapping out CEOs. David Kenny is replacing Mike Kelly as CEO effective immediately; th… Read more at paidContent »
McDonald’s Social Media Director Explains Twitter Fiasco
This morning I spoke with McDonald’s social media director, Rick Wion, about how the company’s own Twitter ad became a viral delight for pot… Read more at paidContent »
Longtime Netflix Marketing Chief Leslie Kilgore Bumped To The Board
In a move that seems designed to shore up confidence in its communications skills following the Qwikster and price-hike debacle, longtime Ne… Read more at paidContent »
Is This The Year Ad Spending Online Tops Print?
photo: Shutterstock / oover
Internet advertising in the U.S. will once again post 20 percent-plus yearly growth this year, and, for the first time, surpass print ad spe… Read more at paidContent »
60% of YouTube’s video ads are skippable
Google SVP of ads Susan Wojcicki said on the company’s earnings call that 60 percent of all video ads that appear on YouTube are TrueView ads, meaning that viewers can skip it and move on to the video if it’s not relevant or interesting. Read more »
Update: Motricity Restructures: Closes Asia Ops, Will Focus On Mobile Ads
More woe for beleagured mobile services company Motricity: the company today announced that it is restructuring operations, pulling back fro… Read more at paidContent »
Subscriber Content
NewNet Q4: Platform mania and social commerce shakeout
The fourth quarter may have lacked a dominating big-event product announcement like Q3’s Facebook platform extension or Q2’s unveiling of Google+, but the NewNet world continued to buzz along. In the battle for mind share, everyone wanted to be a platform. Meanwhile, consumer and social technologies continued to gain momentum, and new vehicles for content and service discovery presented both challenges and opportunities for NewNet companies. And it is hard to ignore the overcrowded but growing world of daily deals. This quarterly report analyzes these trends and others, and it also provides a near-term outlook of trends, technologies and companies to watch in 2012. Companies mentioned in the report include Amazon, Facebook and Socialcast. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »
Bellwether: Q4 UK Ad Spend Up Slightly On Online Growth
In a climate where economic forecasts continue to remain cloudy, ad spend in the UK went up marginally in Q4 2011, with increased spend on i… Read more at paidContent »
Industry Moves: HookLogic; SwoopThat; ABCi; Digitas; Yahoo
– HookLogic: Jeff Griffin joins in the new position of president of retail. Most recently, he co-founded Interpublic Group’s Shopper Scienc… Read more at paidContent »
WPP: Another Move Into Asia Pac, Buys A Stake In Australia's DTDigital
Another day, and another big digital investment from the world’s largest advertising firm. WPP subsidiary Ogilvy has taken a 33.3 percent st… Read more at paidContent »
Updated: In-App Purchases To Overtake Sales From Paid Apps By 2013
The consumer draw of free apps over paid apps has been well-documented, and so has the rise of in-app payments as a route to making money fr… Read more at paidContent »
Microsoft SkyDrive 'Confuses Naked With Nude', Art Account Frozen
Microsoft (NSDQ: MSFT) has an image police – but an arrest they have made may be mistaken. A blogger using its SkyDrive cloud storage servic… Read more at paidContent »
WPP's Kantar Buying China's CIC For Social Media Market Research
photo: Yodel Anecdotal
The world’s biggest advertising firm is making yet another acquisition at the intersection of its two targeted growth areas – digital and em… Read more at paidContent »
Can Facebook Control 5 Percent Of Online Advertising By End Of 2012?
While many of the top Internet companies faced a volatile ad market in the fourth quarter of last year, Facebook saw its share of the overal… Read more at paidContent »
Will Groupon's Deal With Deutsche Telekom Be A Winning Template For Growth?
Today we know a bit more about how Groupon (NSDQ: GRPN) plans to extend its business opportunities in the years ahead: mobile services will… Read more at paidContent »
Industry Moves: Discovery; Amazon; Turner Broadcasting; MediaBrix
– Discovery Communications: Andrew Warren, former Liz Claiborne CFO and GE/NBC (NSDQ: CMCSA) Universal executive, joins as senior executive… Read more at paidContent »
U.S. Consumers Cool Somewhat On iPhone; Remains 'Most Wanted' Handset
Apple (NSDQ: AAPL) at the moment is not leading the rankings of smartphone vendors when it comes to shipments, but when it comes to mindshar… Read more at paidContent »
All In The Family: AOL, Bonnier's Parenting Group Form Ad, Content Alliance
AOL (NYSE: AOL) may have recently had a high-profile rap on the knuckles from a shareholder not pleased with the company’s direction, but it… Read more at paidContent »
Portrait of (and podcast with) an artist entrepreneur: Marc Maron
Marc Maron’s popular WTF podcast is more than an entertaining listen; it shows how the artist-entrepreneur can harness the power of Internet distribution and community. In this audio interview, Maron talks about the lessons he has learned and where he fits into the media landscape. Read more »
What The Analysts Asked Yahoo Today, And How The New CEO Responded
The markets didn’t punish Yahoo (NSDQ: YHOO) today when it announced it would appoint a payments technology specialist, Scott Thompson, as i… Read more at paidContent »
Trinity Mirror Buying Further In To Digital Marketing Services
UK news publisher Trinity Mirror (LSE: TNI) is continuing to build up its digital marketing business by acquiring Sunderland-based email mar… Read more at paidContent »
Meet Europe's (And The U.S.'s?) Newest Mobile Operator: China Telecom
photo: Robert S. Donovan
China presents one of the single biggest opportunities for mobile companies looking for more growth, and it’s no surprise that companies lik… Read more at paidContent »
Hey Google — you can’t have your cake and eat it too
photo: Flickr user Mark Strozier
Controversy over a Google marketing program for Chrome that involves spammy web content and the removal of an “offensive” Google+ avatar photo reinforce how hard it is for the search giant to run multiple businesses without tripping over itself and its own guidelines. Read more »
What's Coming In 2012: Digital Advertising, Up Close And Personal
This is the fifth in a series of posts this week that will highlight key people, companies and trends to watch in 2012 in the sectors we cov… Read more at paidContent »
How Wayfair quietly built a $500M a year web business
In today’s crowded world of e-commerce, it’s not easy to make a name for yourself. That’s why it’s so impressive that Wayfair, a relatively little known website dealing in home furnishings and decor, is set to make more than $500 million in top-line sales for 2011. Read more »
FTC Calls For Comments On Facial Recognition Technology
photo: Flickr / CJ Sorg
Devices that treat our face as a fingerprint are one of the more unnerving technologies of the information age. Privacy regulators are start… Read more at paidContent »
Updated: Facebook Timeline And Ads: Real Estate For The Highest Bidder?
A report out today, taking its cue from the new Timeline feature that is now getting rolled out to Facebook’s 800-million-plus users, allege… Read more at paidContent »
Apple’s Santa Siri ad: The most effective ad of the holiday season
Apple’s Siri ad featuring the jolly old elf was 2011′s most effective holiday advertisement according to viewer reaction as measured by Ace Metrix, a TV ad analysis firm. The Apple spot featuring Santa Claus using Siri also exemplified a trend this year: specifically, “Santa sells.” Read more »
Highlights Of 2011: The Year In Advertising, By The Numbers
This is the fourth in a series of posts over this week that looks at the most significant developments of this year in the sectors that we c… Read more at paidContent »
