San Mateo, Calif.-based FreeMonee, a ‘gift incentive network’ startup, has raised another $34 million to enable merchants to drive traffic and sales by giving consumers ‘gifts’ in the form of credits to their credit and debit cards. Read more »
New technology can insert realistic branded 3D objects in to TV shows and movies. Channel 4 is getting the ball rolling with the first of several planned 2012 roll-outs. Read more at paidContent »
New York startup Percolate, which helps brands sort and curate content to share on Facebook, Twitter and other social channels, has released its newest version. Read more »
Between its CEO search and patent war with Facebook, the past few months have been especially rocky for long-beleaguered Yahoo. But, on schedule, the company today announced that it is rolling out its big data ad tool Genome. Read more »
Zsa Zsa Gabor may not have been able to remember anyone’s names, but a great monicker can make a big difference to a startup. But how you do make sure you pick the right one? And how do you stop yourself wasting time choosing? Read more »
Pinpuff, an India-based startup that measures influence on Pinterest, is Los Angeles-bound. Startup studio Science announced Tuesday that it is acquiring the young startup and moving its founder to its California office. Read more »
Digital marketing professionals’ site Econsultancy is selling to B2B publisher Centaur, in the latest of several planned acquisitions and in a deal that puts a price on specialist digital publishers. Read more at paidContent »
The world’s largest advertising agency is buying yet another specialist digital outfit – this time, it’s one of the sector’s biggest, and it will form the basis of a new Silicon Valley digital investment strategy. Read more at paidContent »
The Razr Maxx has surpassed the iPhone as Verizon’s best-selling smartphone, according to reports. While this could be a sign that Motorola has a long-sought-after hit on its hand and is set to revive the storied Razr brand, be careful not read to much into it. Read more »
Salesforce is reportedly close to buying social media marketing platform Buddy Media for $800 million. If true, it shows how Salesforce is adapting to the changing face of customer relationship management, which is increasingly about managing branding, social media interactions and marketing for customers. Read more »
Yell.com and Yellow Pages operator Yell Group is acquiring UK point-and-click website builder Moonfruit, as it tries to salvage even digital classifieds that are in reverse. Read more at paidContent »
Who needs a Ph.D. in statistics when you have the cloud? Machine learning is high data science, and it’s fast becoming something that anyone leverage to sell more handbags, or solve a research problem, or build the next LinkedIn or Facebook. Read more »
Social marketing platform operator Buddy Media is rolling out a bunch of updates to its suite of tools including a unified social data API, the ability to track conversions and campaigns across their entire social media efforts, and a new mobile content development platform. Read more »
Yahoo is looking to leverage its big data prowess with a new tool for marketers called Genome. It looks like an acknowledgement that while Yahoo might not rule the the web anymore, it knows a heck of a lot about analytics. Read more »
With more and more business leaders now turning to this topic, the questions — and confusion — are multiplying. With so much to consider, we’ve broken down the cloud discussion to help companies decide which strategy is right for their business. Read more at GigaOM Pro »
As it gets closer to what could be a $100 billion stock offering, Facebook faces increasing pressure to prove it is a powerful advertising platform. But some advertisers still appear to be skeptical about how much value they are getting from the giant social network. Read more »
Data warehouse veteran Teradata announced on Wednesday it is buying German software company eCircle in an attempt to gain a stronger presence in fast-growing world of marketing data. The terms of the deal weren’t disclosed, but this is the second marketing-specific acquisition Teradata has made in […] Read more »
DataPop, a startup using big data to deliver custom online ads, has raised a $7 million Series B round. The company’s technology uses big data techniques such as natural-language processing and semantic association to automatically generate online ads based on what a web user has searched for. Read more »
Big data and the marketing world go together like peanut butter and jelly. Marketers want to present their brands in the most-effective manner possible and always put the right ad in front of the right person. Big data makes that possible at a whole new level. Read more »
Ravel Data, a promising big data startup best known for its open source graph database called GoldenOrb, has sold its assets to marketing-and-communications firm W2O Group. According to sources, the company had been winding down for about a month after expanding faster than business actually demanded. Read more »
Shazam’s efforts to enable TV ads with recognisable audio tags gain a big leg-up, with news UK broadcaster ITV will sell the idea to its advertisers. Read more at paidContent »
The company, one of the first of its kind to use NFC for coupon redemption, already has operations in Europe and South-East Asia but has just attracted a seven-figure sum to expand further Read more »
Point Inside is looking to tap the power of indoor location with the launch nSide, a new private indoor ad network for retailers.
Retailers will be able to send targeted ad messages based on a user’s location within a store, their shopping route and shopping lists. Read more »
What if a magazine publisher had devised Angry Birds? Time Inc’s UK publisher IPC Media is creating a new division to develop casual games. But this isn’t strictly a content play. The division, IPC Play, will create “advergames” – marketing game-candy designed as digital adjuncts to the space […] Read more at paidContent »
When a movie opens to nearly $153 million dollars, the studio executives backing it always tend to look like geniuses. But in the case of th… Read more at paidContent »
Digital influence is one of the hottest trends in social media and it is also one of the least understood. Like some relationships on Facebo… Read more at paidContent »
– Azullo: Tim Brooks has been appointed chairman of digital advertising technology company Azullo. Formerly managing director of Guardian N… Read more at paidContent »
As more publishers experiment with e-singles, Hearst is unique in articulating a specific business strategy for the format: E-singles are “a… Read more at paidContent »
Businesses can now leverage big data for the benefit of driving marketing insights. According to Ajay Agarwal of Bain Capital Ventures, this fundamental shift will create several multi-billion dollar winners, and new technology companies will emerge as the marketing equivalents of Salesforce and SAP. Read more »
– CNBC: Kevin Krim is CNBC’s new digital general manager, reporting to Mark Hoffman, president of CNBC (NSDQ: CMCSA). Krim comes from Bloom… Read more at paidContent »
McDonald’s is launching a new social media campaign just two months after its last effort backfired disastrously. Unfortunately, Twitter use… Read more at paidContent »
Here is a roundup of some of the latest executive-level hirings and exits in the world of digital media business…
– TubeMogul: Paul Joac… Read more at paidContent »
We have Facebook. Daily deal sites. Racks of computers learning our preferences and countless apps to connect us. And yet, the pinnacle of advertising appears to be the 21st-century equivalent of the Tupperware party. That’s right, pitch your friends and get a discount. Read more »
Here is a roundup of some of the latest executive-level hirings and exits in the world of digital media business…
– Univision Radio: Eva… Read more at paidContent »
Amazon (NSDQ: AMZN) hasn’t made many friends in the traditional publishing world. Until now it’s sold Amazon Publishing e-books exclusively… Read more at paidContent »
Here is a roundup of some of the latest executive-level hirings and exits in the world of digital media business…
– Forbes Media: *Mered… Read more at paidContent »
Here is a roundup of some of the latest executive-level hirings and exits in the world of digital media business…
– NPR: The radio news… Read more at paidContent »
BloomReach emerged from stealth mode a message about how it will help ensure companies get their web pages heard above the noise online. Using a potent brew of big data techniques, BloomReach says it can significantly improve traffic by making pages more relevant to consumers. Read more »
Finnish startup ThingLink has been trying to find ways to encourage users to get excited about its “rich pictures.” Now it’s hoping it may hit the mother lode by helping advertisers and marketers build interactive images inside Facebook pages. Read more »
– NBCUniversal: Krishan Bhatia has been promoted to EVP, digital strategy & operations for the Entertainment & Digital Networks and Integra… Read more at paidContent »
