As the world goes mobile, it’s prompting a boom in mobile advertising, which is poised for a huge year in 2012. The winners include companies such as Nexage, a real-time bidding exchange provider which told me that it hit 100 billion ad requests today. Read More »
Tech
Marc Maron’s popular WTF podcast is more than an entertaining listen; it shows how the artist-entrepreneur can harness the power of Internet distribution and community. In this audio interview, Maron talks about the lessons he has learned and where he fits into the media landscape. Read More »
Controversy over a Google marketing program for Chrome that involves spammy web content and the removal of an “offensive” Google+ avatar photo reinforce how hard it is for the search giant to run multiple businesses without tripping over itself and its own guidelines. Read More »
In today’s crowded world of e-commerce, it’s not easy to make a name for yourself. That’s why it’s so impressive that Wayfair, a relatively little known website dealing in home furnishings and decor, is set to make more than $500 million in top-line sales for 2011. Read More »
Global mobile advertising and marketing is expected to grow from $3.4 billion in 2010 at a compound annual growth rate of 37 percent to $22.5 billion in 2016. Berg Insight said that by 2016, mobile advertising worldwide will represent 15.2 percent of all online ad spending. Read More »
Users are outraged about changes that Klout has made to the way it calculates online influence, and some argue these scores are meaningless. But measuring “reputation rank” is clearly a huge potential market, and Klout is far from the only one interested in doing it. Read More »
Lots of companies have tried to soften up their image by adopting a friendly tone of voice, but social media has cranked the volume up. But when even banks and faceless corporations are adopting this facile approach, is it time hypercasual was killed off? Read More »
PlayHaven, a San Francisco start-up is looking to bring the real-time web to mobile marketing with a new platform that brings the dynamism of the web to mobile ads. The new platform gives mobile game developers the ability to react quickly to their shifting needs. Read More »
Many white-collar workers end up sending slight variations on the same email over and over again. Web application startup Tout has announced a new integration with LinkedIn that could be a major boon to a number of potential power users in fields like sales and PR. Read More »
There’s been a lot of talk about “branding” and media lately, sparked in part by Washington Post columnist Gene Weingarten’s recent anti-branding rant, in which he said it was “ruining journalism.” But like it or not, branding is now an inescapable part of new media. Read More »
Like oil and vinegar, marketing and IT just don’t mix well. But as social media flourishes and marketers try to use it to their advantage, its time to bridge the gap. Big data, cheap processing and social media are changing the advertising and marketing landscape. Read More »
After ignoring the phenomenon for some time, companies and agencies alike seem to be jumping into social-media marketing with both feet, whether it’s Facebook or Twitter or Foursquare. But many are suffering from “bright shiny object” syndrome, says Adam Kmiec, and their campaigns will fail. Read More »
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