Once more Samsung seems to be engaging in technical hyperbole. It told Reuters an LTE-Advanced Galaxy S 4 will soon go on sale in Korea. Here are the many reasons why that’s not true. Read more »
This is what happens when people get fat broadband connections — marketers see the opportunity to turn static custom offers and billing statements into “personalized” videos. Read more »
Twitter’s latest ad product provides a call to action right inside a tweet — showing the company is finally creating marketing tools closer to the “bottom of the funnel.” Read more »
When it comes to using big data technology effectively, there’s a lot to like about SaaS. When companies like BloomReach create and analyze massive web-wide data sets, they automate insights that almost no individual company could discover on its own. Read more »
Samsung has become the latest company to play fast and loose with 5G. It may have produced some impressive technology but it’s doing itself a huge disservice by conflating its accomplishment with technology that doesn’t yet exist. Read more »
Belly originally built its loyalty and marketing platform for local businesses, but it’s now gravitating toward big enterprise chains. McDonalds, Chic-fil-A, 7-Eleven and Domino’s are all running pilot programs of Belly’s service in Chicago. Read more »
5G is still just the merest twinkle in the mobile industry’s eye, yet the blogosphere is now using the term to describe T-Mobile’s forthcoming network. Just as with 4G, we’re conflating technology with marketing, and we need to stop. Read more »
“Social customer service” refers to those services that provide customer support via social media channels. Providing such services is no longer merely a niche or specialty sideline. Challengers, or disruptors who were early with the new technology, are working to expand and integrate their offerings into enterprise systems and processes. Read more at GigaOM Pro »
When it comes to forming a bond with customers, one expert suggests using big data to help them form a bond with each other. Read more »
Brands claim they’re taking to social media, but they’re really inserting ads into other people social engagement streams — not engaging themsleves, says the founder of the Dachis Group. Read more at paidContent »
Facebook’s ad strategy is rapidly becoming more sophisticated. Marketers and investors are likely to love the results — but will Facebook be able to get it right without alienating users? Read more »
It’s hard to stand out in a crowd of thousands, so some companies went big with their marketing stunts. Here were some of our favorites from the weekend. Read more »
Companies like Johnson & Johnson have long encouraged consumers to spread the word about their products. These marketing campaigns are taking on new twists in the age of social media. Read more »
One of the biggest trends in media at the moment is “sponsored content” or what some call “native advertising.” But is it the savior of online media, or just another mirage in the advertising desert? Read more at paidContent »
Twitter’s new advertising API is just part of an ongoing seismic shift in the way advertising works online, where algorithms and self-serve networks are taking over from traditional ad buying and further destabilizing the media industry. Read more at paidContent »
Altair Semiconductor may be the latest vendor to malign the term LTE-Advanced, but it does have an impressive new 4G chip. It’s new device silicon is the first we’ve seen that uses envelope tracking battery-sparing technology. Read more »
There are no LTE-Advanced networks or chips today, but that hasn’t stopped equipment makers and carriers from claiming the opposite. Here’s how they’re getting away with it. Read more »
Blogger Maria Popova has come under fire from a number of critics for her use of undisclosed affiliate links on her blog Brainpickings, which highlights how heated the debate over alternative forms of advertising has become. Read more at paidContent »
Causata is really good at helping companies identify consumers and, thanks to new machine learning features, helping them predict behavior many steps down the line. Does all this personal data create a privacy concern? Depends who you ask. Read more »
PBS showed quick social media instincts on Sunday night with a tweet inviting people to ditch the “Blackout Bowl” for some British drama. Here’s how it happened. Read more at paidContent »
Twitter added nine new companies to its Certified Products Program on Thursday, highlighting companies in the areas of marketing and analytics as companies it looks to partner with. Read more »
Placed Analytics has published a blog post showing which retailers had the most in-store visits during the holiday season. Placed can’t track sales, but its mobile-phone-derived location data can give a glimpse into who’s attracting the most physical shoppers, and when. Read more »
Shopular, a location-aware mobile app, is officially launching Friday to serve up relevant in-store deals while consumers are shopping. To start, the app will only alert shoppers once it senses that they’re at a shopping mall, but the company plans to expand to more locations. Read more »
Media ratings giant Nielsen is backing Pereg Ventures, a new venture capital firm that plans to invest in U.S. and Tel Aviv startups that help advertisers measure and market to audiences across multiple platforms. Read more »
Mad Men are moving their money – the internet will take more advertising dollars than newspapers and magazines combined by 2015, according to latest forecasts. Read more at paidContent »
Despite that famous 1996 declaration, many publishers have struggled to find effective consumer offerings online. But now a perfect storm of new models and prospects gives renewed confidence for many. Read more at paidContent »
Some prominent users of Facebook such as billionaire sports-team owner Mark Cuban are complaining that the social network wants to charge them to reach their users with marketing messages — but shouldn’t it be fairly obvious that this was part of Facebook’s plan all along? Read more »
Some of the key Pixar staff whose hands sculpted Buzz Lightyear and Sheriff Woody tell GigaOM’s Roadmap conference entrepreneurs must base their ideas off design that stems from a coherent story. Read more »
Numbers of people paying for digital content will take off thanks to new media devices, Forrester forecasts. If paid content becomes commonplace, will publishers turn their back on advertising, and what should marketers do instead? Read more at paidContent »
Movies are now the content of pizza. At least, for Domino’s, which is trying to incentivise booming ecommerce orders with complementary digital films. But, compared with dedicated VOD services, this initiative is a sloppy giuseppe. Read more at paidContent »
Going digital-only may not suit all publishers yet, but some organisations for which paper publishing has been a means to an end are now increasingly going digital. Latest is a title on which homeless people depend for an income. Read more at paidContent »
Micro-blogging startup Tumblr announced Thursday that it’s partnered with Union Metrics to offer brands and advertisers a full-fidelity analytics platform. Read more »
NMA, a magazine for UK digital marketing professionals, is merging in to Econsultancy, a rival site that was bought by its publisher Centaur this year, to create a beefed-up niche outlet. Read more at paidContent »
It makes sense for the CMO to help pick which technology marketing uses — but marketing is just one of many departments of a company. In this age of BYOD, all that autonomy will lead to more “rogue” IT. That’s not always a good thing. Read more »
According to a new report from research firm eMarketer, Google is expected to lead the US display ad market in 2012, after losing the top spot to Facebook last year. The search giant also dominates in mobile and search advertising. Read more »
It has a clear digital vision under former MSN chief Scott Moore, but Yellowbook publisher Hibu warns the cost of servicing its diminishing printed directory business may render its shares worthless. Read more at paidContent »
A roundup of the latest hires in the digital media and technology industry. Read more at paidContent »
Data-driven social public relations are the order of the day for a San Francisco marketer, as it acquires a UK social marketing agency. Read more at paidContent »
As we consume more and more content via real-time streams that come to us through Twitter and Facebook and newer platforms, how does that affect advertising? Everyone wants their ads to look like just another form of content, but that’s a lot harder than it sounds. Read more »
In the era of cloud computing and big data, chief marketing officers can either sink or swim depending on their ability to recognize the importance of the consumer information available to them and are able to capture and put it to use. Read more »
