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Google rocked the mobile world on Monday, August 15, with the news that it will buy Motorola Mobility for $12.5 billion, marking a 63-percent premium for the handset manufacturer. It’s a move that ushers Google into the exclusive club of companies that control both the hardware and software elements of their smartphone offerings, and it will enable Google to design handsets that are more closely integrated with Android. However, the deal doesn’t come without its risks, and it remains to be seen just how it will affect other handset makers, competition from Microsoft and the crucial patent issues currently surrounding Google. Companies mentioned in this report include Apple, Research In Motion and Samsung. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »

apple-retail

Apple is preparing to open five new retail stores internationally on Saturday, including one smack dab in the middle of competitor Research In Motion’s home territory of Waterloo, Ontario. It’s a departure from Apple’s usual pattern in Canada — one that sends a clear message. Read more »

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how to succeed on broadway

How To Succeed In Business Without Really Trying is making a big push on Facebook, with a contest to find its biggest fan by asking users to record video testimonials. Those testimonials become great word-of-mouth advertising for other potential theater goers. Read more »

hollywood sign

UberMedia, the independent maker of apps for Twitter, continues to go Hollywood. On Tuesday, the company launched Uber50 for iPhone, a customized UberSocial iPhone app designed by rapper 50 Cent. Celebrity endorsements are an age-old marketing strategy, but not typically for tech companies. Read more »

How many times are you hearing the question, “Why should I engage in social media?” during your work week? I’m hearing it often, and it’s reminding me of 1995 and 1996, when clients — and colleagues — were asking “Why should I have a web site?” […] Read more »

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