Last year’s free-to-view March Madness on Demand was wildly popular for CBS and Turner. This year, the tournament games will be under a paywall, in a sort of TV Everywhere model. Read more »
The numbers from the NCAA Men’s Basketball Championship tournament are in, and March Madness’ success, both on TV and online, show that the live streams of sporting events online could actually be complementary to, and not cannibalistic of TV viewership. Read more »
It’s that time of year again: The top NCAA men’s basketball teams will battle it out through a month-long tournament in March and April. This year March Madness on Demand will be available for free live streaming online, on the iPhone, iPod Touch and iPad. Read more »
Turner Sports is taking over March Madness on Demand, but have no fear, college basketball fans — the broadband service will still be free. Live games will be on the iPad for the first time and mobile apps for the iPhone and iPod Touch will be free. Read more »
CBS Sports’ online coverage of the 2010 NCAA Men’s Basketball Tournament is shattering records for 2010 — and the fun has just begun. After just four days of the tournament, the March Madness on Demand (MMOD) online video service has delivered more than 8.7 million hours […] Read more »
