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New York Public Library
photo: Flickr / melanzane1013

Penguin, which removed ebooks from libraries and ended its relationship with distributor OverDrive in February, is tiptoeing back into the digital lending waters again. In a 1-year pilot program with OverDrive competitor 3M, Penguin will make ebooks available to the New York and Brooklyn Public Libraries. Read more at paidContent »

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The newfound popularity of the e-book is now raising questions over what exactly it will look like in the future, since digital formats allow authors and artists to offer much more than what was possible with the printed page. Social and interactive experiences within the e-book can include not only text but also audio, video or even a combination of all three, and these factors have a direct effect on the evolution of the overall e-book market. In this analysis, we identify six competitive areas of that market that will see large-scale shifts in the near future. Such rapid change will mean that in just four to five years, what a book is and what publishing is will — to many — mean something radically different than it does today. Companies mentioned in this report include Amazon, Barnes & Noble, Google and Open Road. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »

John Sargent, CEO of book publisher Macmillan, has written a blog post defending his company’s new “agency model” approach to e-book sales through retailers such as Amazon and Apple, but all the post really shows is how desperate Macmillan is to protect its existing business model. Read more »

Amazon is coming under fire for sanctioning Macmillan, after the book publisher said it wanted to raise prices for its e-books. But in reality, Amazon is just doing to the book industry what Apple did to the record labels in the early days of the iPod. Read more »

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e-readers

The emergence of a commercially significant electronic book (e-book) market in the past three years has been the result of two quite-recent technological developments. The first, and most critical, has been a breakthrough in the technology for manufacturing reflective electronic paper displays (EPDs), allowing for the introduction of affordable, lightweight and portable e-book readers such as Amazon’s Kindle and Sony’s Reader.

The second has been the rollout of reliable “3G” wireless broadband networks, which have made it possible to deliver digital books directly to reading devices without the intermediate steps of downloading files to a PC and then transferring them to a reader. Direct-to-device sampling and delivery, particularly with Amazon’s Kindle and Apple’s iPhone, have enabled impulse-driven e-commerce, which has been critical to early consumer adoption of e-books.

The technology for e-books, however, remains nascent. The Kindle and its ilk are very much first-generation devices that deliver the minimally acceptable experience. Further development of the business will be closely tied to future technological developments, including flexible and color displays, format standardization and rich-media applications. As the market grows, there are numerous opportunities for other technology players, from social networks to cloud service providers and more. This report examines the trends and opportunities ahead. Read more at GigaOM Pro »