Cook and crew also used the event to show off new Mac concepts, including a battery-friendly revamp for the MacBook Air and a futuristic cylinder-type design for the Mac Pro, its last remaining professional desktop product. Our coverage from Monday’s event follows below, and we’ll update this post as more stories emerge from what appeared to be a pivotal event in the history of iOS.

• Live blog: Apple’s WWDC 2013 keynote
• With next-gen Intel chip, new Apple MacBook Air provides all-day battery life – Intel’s Haswell chip has a new home today: You can find it in the latest MacBook Air laptops from Apple, now available. Apple promises 9 and 12 hours of battery life on the two models.
• Soon you’ll be able to read iBooks on your Mac – Apple debuted iBooks for Mac at WWDC in San Francisco Monday. The desktop app will be available as part of the launch of OSX Mavericks this fall and will allow purchasing as well as reading.
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• Much iOS 7 design inspiration came from others but Apple elegantly puts it all together – Watching the iOS 7 debut I couldn’t help but notice design cues from Android, HTC, Microsoft and even Palm. In some ways these have caught up to Apple in terms of design, but Apple is best at putting the pieces together.
• iWork in iCloud: How it may affect my syncing strategy – Between Office 365 and Google Docs, Apple really needed a way for Mac users to edit documents online using Apple’s own programs. Which is why it announced iWork for the cloud.
• The GigaOM Show Special: Apple’s all new iOS 7 and more from WWDC – Look! Up on the WWDC stage! It’s an Apple keynote — and we round up everything Cook and Co. had to say on this special edition podcast.
• After years of neglect, Apple will finally upgrade core apps with iOS 7 – Besides overhauling the look and feel of iOS 7, some of the core iOS apps Apple offers on the iPhone got major updates. And some new features will seem strikingly familiar to some third-party app makers.

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With what most perceived as a minor update in 2012, the Mac Pro had gone two years prior to that before receiving a meaningful upgrade. Still, Apple has a loyal following among Mac users looking for power. Apple CEO Tim Cook stated last year that Apple is working on “something great” in reference to the Mac Pro, and we’re still waiting for that.

While things are not quite what they used to be, the company does still have a shot at impressing its seemingly forgotten Mac Pro customers by putting the power back into its Macs.

It was not too long ago when part of the Mac versus PC debate took place in the lab with a series of benchmark tests. Try to find such a comparison since Apple switched from IBM’s PowerPC chipset to Intel; you will be hard pressed to do so. When Apple first introduced the PowerMac G5 we witnessed the worlds first 64-bit desktop computer.  Those days are long gone, as Apple has apparently elected to step out of the computer chip speed race.

To see how big of a gap we are talking about, we must first look to see how much faster today’s PCs are when compared to the Mac.

Benchmarking the current gap between Macs and PCs

Comparing Macs to Macs - If you look at Primate Labs, a long standing provider of benchmarking software on the Mac, you can see how each of Apple’s computers stack up against each other. Looking only at this list, one would think that Apple’s older lineup of Mac Pros is still doing quite well being situated at the top of the GeekBench’s performance list. That is until you look outside of Apple’s product line and see how the Intel Xeon X5675 chip that powers the top performing Mac Pro compares to other Intel chips.

Intel chipset benchmarks scores - One such benchmark to look at when comparing Intel chip performance is the PassMark CPU Mark. Using EveryMac.com as a guide to figure out what Intel chips are used in each of Apple’s Macs, you will find that the chips being used in today’s Macs are not among the fastest currently available. With a CPU Mark of just 9,382 for the fastest chip available in the Mac Pro, and a score of 9,461 for the fastest iMac chip, Apple comes in at roughly two-thirds the performance of the top rated Intel chip scoring 14,969.  Keep in mind that this top performing chip is Intel’s Xeon E5-4650 with a street price around $4,000, for just the chip.

Intel PassMark CPU Mark Scores

A fair comparison to PCs - Looking at the chips used in last years round up of top performing PCs from both PC World and PC Magazine, the Falcon Northwest Mach V and the Maingear Shift Super Stock both used Intel’s Core i7-3960X processor.  Since then, each PC company now offers an updated configuration with the slightly faster Intel Core i7-3970X. It is also worth noting that the newer i7-3970X is currently available in Dell’s own Alienware line of desktop computers. Each of these new systems sell at prices comparable to Mac Pros. With a CPU Mark score of 12,976, the i7-3970X is still faster than the CPUs used inside of Apple’s top performing Mac’s.

And that’s just the current state of where Macs and PCs in the CPU performance race. The GPU race doesn’t look any better for Apple.  What may surprise many is that Apple does in fact support the latest drivers for many of the fastest GPUs on the market in each updated release of OS X.  It is just not an option when you build your own Mac in Apple’s online store.  You have to look elsewhere to get one added to your Mac after you buy it.

Why Apple should design its own Mac chips

Apple has two options to consider when it comes to increasing the performance of its Macs.  A short-term tactical play where it catches up with the PC by continuing to make modest upgrades to its existing lineup of Macs, or a long-term strategic play to surpass the competition by boldly stepping away from the component-based chip market all together.

Matching the competition - The first option is to simply match the fastest PCs in performance by updating the chips being used inside Apple’s Mac lineup.  This tactic of adamantly keeping pace with Intel’s release schedule has been employed by Apple in the past and every other computer vendor to keep making their machines performing slightly faster each year.  So long as Apple continues to use off-the-shelf chips from the likes of Intel, AMD, Nvidia and ATI, Macs will never again be faster than PCs since everyone uses the same exact chips.

Surpassing the competition - The other option open for Apple is to follow the same path that it has taken with its mobile chips. That is to optimize the chip specific to Apple’s own software and hardware design specifications.  Adding to this strategy, by continuing the complete adoption of Thunderbolt technology, Apple will likely be among the first to adopt Intel’s new Falcon Ridge Thunderbolt controller later this year.  And finally with the advent of integrated SSD technology directly on a logic board rather than conforming to a more modular SATA design standard, the design of desktop powerhouse systems should start to change dramatically. Breaking from the modular design that has dominated the top performing computer market for decades now, a radical new design that maximizes the potential of all of these advances in technology is in order.

Steve Jobs and Phil Schiller Benchmarking the A5 and A6 Processors

Apple is not only not losing the laptop and desktop speed race versus the PC at the moment, it appears that it’s not even interested in competing in it. Apple’s own marketing shows how its newer hardware is only faster than its older hardware; as old Macs race against new Macs, PCs have meanwhile moved ahead in a race all their own.  If Apple truly does want to get back out in front of the PC market, and produce a lineup of Macs or even one Mac that outpaces the fastest PCs available, it will have to leave the off-the-shelf chips behind and show the world how to best take advantage of all of the changes we have seen in technology over the last few years.

Taking a chip design and making it your own is not something that just any company can do.  Apple has proven that they can do it with ARM-based chips on its mobile platform.  The question remains if Apple can successfully pull off the same feat with a chip design that places them in the forefront of desktop processor speed.

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Here’s the text of the email Apple sent its resellers:

As of March 1, 2013, Apple will no longer sell Mac Pro in EU, EU candidate and EFTA countries because these systems are not compliant with Amendment 1 of regulation IEC 60950-1, Second Edition which becomes effective on this date. Apple resellers can continue to sell any remaining inventory of Mac Pro after March 1.

Apple will take final orders for Mac Pro from resellers up until February 18th for shipment before March 1, 2013.

Countries outside of the EU are not impacted and Mac Pro will continue to be available in those areas.

This is not the kind of decision that’s going to have many consumers up in arms: the vast majority of Apple computer buyers go with a notebook or the more consumer-friendly all-in-one iMac. And Mac Pro buyers have gotten used to the lack of attention to the product line: Apple’s last update to the Mac Pro was June 2012, and even then it was incremental.

In simply stopping shipments of this desktop to EU countries, it’s clear Apple is gearing up for something newer and better later on. Last summer CEO Tim Cook told a group of Mac Pro users in an email that Apple is “working on something really great for later next year.”

In the meantime, Mac sales have slowed for Apple: in the fourth quarter of 2012 Apple sold 4.1 million Macs, 22 percent fewer than the same quarter in 2011.

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Sales

First, there are the reasons Apple executives themselves gave for considering shelving the Pro. Reportedly, the sales of these expensive computers have dwindled to the point where making them isn’t nearly as profitable for Apple as it once was. Apple has never been particularly sentimental about keeping a computer around when it isn’t profitable; consider the fate of the G4 Cube, for example, which was introduced to the world in July 2000, and then discontinued just a year later after failing to impress the buying public. Desktop sales in general have been flagging, with notebooks and tablets picking up the slack.

Apple has been cited as bucking the downward trend in desktop sales, but the Mac Pro isn’t the computer whose sales we hear broken out during conference calls or at Apple special events. That honor is reserved for the iMac, Apple’s all-in-one that’s proving there’s still a market for affordable, sleek desktop computers.

The reason the Mac Pro doesn’t get a shout-out during Apple’s events is probably because Apple has nothing to crow about, because if there’s good reason to talk about how well a product is selling, Apple usually isn’t shy about doing so.

Thunderbolt

Apple may also be able to shore up the demand for added expandability using Thunderbolt technology, which is another point reportedly raised in discussion among Apple execs. Thunderbolt expansion devices will soon allow video capture cards and other devices that use PCI Express expansion connectors to be plugged in outside of the case to an iMac, MacBook or Mac mini. Thunderbolt also allows the direct connection of much faster RAID storage devices, and multiple displays, something the internal PCI Express slots in the Pro once provided exclusive access to.

Anticipating the mass market curve

The Mac Pro could still be a very useful piece of tech for a demanding set of niche customers, but those buyers are less and less Apple’s target market. Apple showed it wants to keep focus on the consumer end of its business when it discontinued the Xserve back in Nov. 2010, and it redesigned Final Cut Pro with non-professional end users in mind. In both cases, it eventually made concessions to try to ease the blow for professional users (Mac mini server model and promised updates to Final Cut Pro X).

Apple succeeds mainly because it keeps its product lines tight, so that it can focus on doing a few things very well, instead of many things adequately. This past fall, it even skipped a substantial iPod touch update, which is the biggest seller of its media player line, which indicates it could already be anticipating a future where the iPhone completely scratches that itch. The Mac Pro, which is much farther away from its core business, could hardly merit more attention.

Closing a door, but opening many windows

Shuttering the Mac Pro could understandably disappoint some users, since it would effectively represent the end of significant, Apple-sanctioned internal tinkering by end users, but as I wrote about before, Thunderbolt could introduce many external expandability options where once there for few.

In the long run, it’s better for Apple’s core business (and where its future customers will mostly be) to focus on making products with wide appeal that can also serve the professional needs of the few with somewhat pricey add-ons, than to sell a prohibitively expensive machine that only a select few can justify buying to begin with.

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Facebook and Twitter share links are kind of a weird addition, if you ask me. Are people really all that likely to want to share basic information about available Apple products along with links for where to purchase them? I can see people maybe using it to brag about an upcoming purchase, but that’s about it. But it is something that’s been in place at the iTunes Store for a while now, and I suppose if even some people tweet or post about Apple products to their wall, the links will have done their job.

As mentioned, so far, these drop-down menus are only appearing for Mac Pro and iPod classic models. It’s possible that the role out was stopped midway, if it somehow contributed to the store outage, which web performance monitoring firm Catchpoint told GigaOM via email was network-related.

We’ll keep watching to see if these appear throughout the store, and let us know if you spot them anywhere else, too.

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It turns out that Mac Intel chips have a built-in feature called THERMTRIP that will temporarily suspend the CPU when things get hot, and shut down the CPU altogether when things get too hot. Speculation is that this temperature is somewhere in the neighborhood of 120-130ºC. While my Macs did not reach three digit temperatures, the increase did alarm me. Luckily, as you can see, the temperatures settled down to a normal range after a few days. This is likely due to the machines running a lot of initial tasks like Spotlight indexing of your entire drive just after the Lion upgrade.

Still, if you, like me, are concerned and want to do something a little more proactive than just waiting, here are a few precautionary measures you can take:

iStat Pro Dashboard Widget. One of the first (and lately the only dashboard widgets) I installed is iSlayer’s iStat Pro. This widget will allow you to monitor several of your Mac’s vital statistics, and with the optional companion iOS app, you can monitor your Mac from your iPhone when you’re attached to the same Wi-Fi network. Information reported includes systems various temperatures, and the speed of your Mac’s internal fans. The problem is that as your Mac keeps getting hotter, your fans aren’t spinning faster, something for which we turn to the next tool.

smcFanControl Menu utility for Mac. To manually modify the speed of your internal fans, you can install Hendrik Holtmann’s smcFanControl. For some of the older Macs that are still technically capable of running OS X 10.7 Lion, you may find that they are having some difficulty keeping up at times, and the default fan speed just will not provide the relief required. This menu bar item will allow you to change the minimum fan speed and effectively take control of just how fast your fan will blow. I created two custom settings: a midrange setting at 4000 RPM, and a high setting at 6000 RPM and will turn them on when I see things get a little too hot. I then set things back to Apple’s default levels once things cool down.

Purchase a laptop stand. Proper ventilation is key to allowing your Mac to cool down under normal conditions. Placing your laptop on a pillow or blanket because it is running hot may do more harm than good, especially if you end up blocking the vents that are trying to expel all that hot air. My personal favorite is the Cooling Bar from Just Mobile for $39.95US.  I find it convenient to carry with me and easy to set up.  Just Mobile has other stands for your MacBook as well. And if you tend to keep your Macbook closed when at a desk, consider Twelve South’s BookArc Pro for $49.99 U.S.

Let us know if you have other tips for keeping your Mac cool under pressure, or if you’re seeing temperature spikes under Lion that last beyond the first few days.

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Try this first

There are some good best practices to perform before running off and resetting your Mac at the first sign of strange behavior. This isn’t a step-by-step list; try each and all of the below separately when you’re having trouble:

• Quit (Command+Q) or even Force Quit (Command+Option+Esc) any and all running applications.
• Log off and then log back on to any and all logged on user accounts.
• Put the Mac to sleep and wake it up again.
• Restart the Mac.
• Shut down and unplug the Mac (and remove any battery if you have access) for at least thirty seconds before powering back on.

You may even have to press and hold the power button several seconds in extreme cases when your Mac is truly not responding or refuses to shut down and power off. But if you have tried all of this to no avail, then perhaps you do need to either reset your PRAM or your SMC.

Parameter random access memory

PRAM is used by OS X to store certain information that the system can access quickly. Macs will store settings like which startup drive to boot from, various display and video settings, startup speaker volume and even the DVD’s region settings. If you feel that you need to reset your Mac’s PRAM because of the issues you’re having, do the following:

1. Turn off your Mac. Don’t worry about disconnecting the power or removing the battery.
2. Turn on your Mac and hold down the Command, Option, P, and R keys all at the same time (all four keys).
3. Keep holding down all four keys until you hear the startup sound for a second time.

If you do not hear the startup sound twice, then you most likely have not reset the PRAM.  If you find that your Mac is not retaining the information that is stored in PRAM when you perform a shutdown, then it might be time to replace your Mac’s main logic board battery.  This is sometimes referred to as the PRAM or Clock Battery. I hardly ever fully shut down and power off any of my Macs, and have yet to replace this battery on any Mac I have owned, so that should only be the culprit in very extreme cases.

System management controller

The SMC is an Intel-only feature.  There are so many symptoms that can potentially be solved by resetting the SMC that you’d think you would need to do this sort of reset all of the time. These include fans running out of control, lights not displaying correctly, the Mac does not sleep or wake properly, and just generally poor performance and high CPU cycles for no good reason. There are three ways to reset your SMC, based on what sort of Intel-based Mac you have:
Portable Macs with removable batteries

1. Shut down the Mac, unplug and remove the battery.
2. Press and hold the power button for five seconds before releasing.
3. Replace the battery (just put it back in), plug in the Mac and turn it back on.

Portable Macs without removable batteries

• Shut down the Mac.
• Ensure that the Mac is plugged into a power source.
• While the Mac is turned off, press and hold the Shift, Control and Option keys, as well as the Power button.
• Release all four keys at the same time (note: the Mac should not power on when performing this task).
• Press the power button to turn the Mac back on.

Desktop Mac Pros, iMacs and Mac minis

• Shut down and unplug the Mac.
• Keep the Mac unplugged for at least fifteen seconds.
• Plug the Mac back in and do not turn it back on for at least five seconds.
• Press the power button to turn the Mac back on.

This shouldn’t be considered a routine operation, like fixing file permissions in Disk Utility. It’s just something to keep in mind as a possible last resort solution to weird behaviors that your Mac starts to develop, which can often happen when you perform upgrades like installing OS X Lion, especially on older hardware.

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A new report from CNET claims that Apple will be upgrading its Mac Pro and Mac mini computers with the new high-speed I/O Thunderbolt port, and with Sandy Bridge processors. Similar upgrades have already been launched for the MacBook Pro and iMac lines, and one is rumored to be in the works for the MacBook Air, too. If these reports are accurate, all updates are expected to arrive by the end of summer at the latest, which would make Thunderbolt nearly ubiquitous on new Macs, with the exception of the basic MacBook.

Thunderbolt has lots of promise, but there’s a problem: there aren’t really any peripherals out there that use it yet. Apple seems poised to fix that, however, as a recent report by MacRumors suggests that we’ll see a host of Thunderbolt peripherals arrive alongside Apple’s Final Cut Pro X video editing application sometime this week. Apple could well use Final Cut Pro to jumpstart Thunderbolt by showing video pros just how much faster their workflows could be with super high speed data transfers.

But pro Thunderbolt hardware and peripherals with mass market appeal are two very different things. Cost will be a factor with the first wave of Thunderbolt hardware, but if Apple is aiming to have Thunderbolt present across its Mac lineup by summer’s end, I’d argue that we’ll see the first line of peripherals aimed at the average user by fall, too. Count on early entrants to consist mainly of adapters for use with older, more established tech. Adapters have the advantage of being cheap, and working with kit that buyers already have.

Thunderbolt can easily be adapted to work with other high-speed technologies like USB 3.0, and eSATA. Not only that, but it should be easy to make hubs that include these technologies along with older standards like FireWire and USB for docking solutions that truly cover all the bases. Adapters will make Thunderbolt a boon to consumers and accessory-makers alike long before dedicated Thunderbolt devices make the move from professional to consumer levels of affordability.

The real ‘headline’ updates of recent Macs have been Sandy Bridge and Thunderbolt. Improved processors is a great addition, but Thunderbolt is the new feature that’s easier for most consumers to grasp. If Apple does get it on all shipping Macs by the end of the summer, we’ll see an accompanying tidal wave of third-party accessories that should help Thunderbolt prove its usefulness by the time fall rolls around.

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The graphics processor range now includes the ATI Radeon HD 4670, HD 5670, and HD 5750. These graphics chips are decent, and a nice upgrade over last year’s iMacs, but are still middle-of-the-road.  Tom’s Hardware has a nice Graphics Card Hierarchy Chart that illustrates how these processors stack up against the latest graphics hardware. One change that will be welcome to videophiles is the addition of audio to the Mini DisplayPort connector to match the latest Mac mini update.

The new iMacs also have faster memory that runs at 1333 MHz, a good improvement over the previous 1066 MHz. A 256GB Solid State Drive (SSD), while an expensive option from Apple, is available on the 27″ model as either a replacement of the internal hard drive or in addition to a large 1- or 2TB drive. An SSD boot drive for the system, and apps with a 2TB hard drive for storage would be a killer system for many professionals.

“We took the world’s best all-in-one and made it even better,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “With the latest processors, high-performance graphics and signature aluminum and glass design, customers are going to love the latest iMac.”

All of the new iMacs have 4GB of 1333MHz DDR3 RAM, 8x SuperDrive, Mini DisplayPort with audio and video, 802.11n wireless networking, iSight video camera, Gigabit Ethernet, Firewire 800, four USB 2.0 ports, SDXC card slot, and are bundled with a wireless Apple Keyboard and Magic Mouse. The new Magic Trackpad is available as an option, but does not replace the Magic Mouse.

Base price for the updated iMac falls between $1199 and $1999. It can also go up from there depending on how you configure things.

In addition to the dodeca-core upgrade, the Mac Pro also features new ATI graphics with the help of the ATI Radeon HD 5770 or HD 5870 graphics processors. Memory isn’t neglected either now that buyers have the option of maxing out their RAM to 32GB and their HDD space to 4TB. Buyers also have the option of configuring it with up to four 512GB SSDs, which should be insanely fast — and insanely expensive.

Speaking of expense, the baseline quad-core model costs $2499, while the 8-core model costs $3499, and the 12-core a whopping $4999. I hope any of you potential buyers out there just got your paycheck.

No word yet on when this monster will be available. These new monsters should be available for purchase sometime next month. You can read the full press release for more specs.