The next step for location-based service is discount offers that find you where you are, something we’re starting to see more and more. The latest example is a new partnership between Groupon and Loopt, which will bring Groupon Now limited time offer alerts to Loopt users. Read More »
Tech
Location-based app Loopt is looking beyond the check-in and trying to engage users by providing them information about what they should do they they arrive. Loopt is introducing Loopt Qs, a lightweight real-time question and answer feature that allows users to get answers to popular questions. Read More »
Loopt is incorporating background location updates its latest version, allowing you to alert a select group of friends about your location without having to open the app. Loopt 4.0 gives a glimpse at how other major location companies may incorporate background location sharing into their apps.… Read More »
Google, Microsoft, AT&T, Salesforce.com, AOL, Intel, Loopt are asking for updates to federal electronic privacy laws to address new forms of surveillance and data collecting. Coalition members would like to defend themselves and their users from forced sharing of data contributed through email and location-tracking services. Read More »
Twitter plans to launch a location-based feature that reveals the latitude and longitude from which an individual is tweeting, co-founder Biz Stone revealed in a blog post today, signaling that the micromessaging site wants to hop onto the hot location-based services trend (a topic… Read More »
Location-based services finally seem to be hitting their stride after years of promise. This year at the South by Southwest (SXSW) interactive festival in Austin, Texas, several LBS startups are launching. To understand some of the costs associated with getting a user’s location information, I… Read More »
Today Loopt and Qualcomm announced a deal that allows Loopt the ability to grab location data for a monthly fee, rather than each time someone checks their locale–making it cheaper to figure out exactly where a mobile device is at any time. Read More »
For the mobile social networking panel, I thought it might be helpful to condense the various remarks each speaker made to sum up their particular social network’s take on mobile. Not to say the panelists weren’t talking to each other as well, but I think their… Read More »
Some of the most popular iPhone apps are going to embed ads as a way to make money. Expect a gusher of free apps to hit the market. Read More »
If in the first eight years of the 21st century contextual text advertising has proven to be the magic potion, then it is safe to say that the next decade or so is going to be about location-relevant advertising and marketing messages. LBA (location-based advertising) has… Read More »
