The benefits of the long tail may go beyond selling large quantities of niche items. Having a comprehensive inventory makes your customers more satisfied and more likely to patronize you again, according to a new paper from Yahoo presented earlier this month. Read More »
Tech
Jim Barnett is co-founder and CEO of Turn, a three-year-old online advertising firm that uses an eBay-like auction to improve the way advertisers are matched to web publishers. Previously, Jim was president of AltaVista, and later, of Overture’s search division, which
‘Long Tail-Schmong Tail, Chris Anderson’s-free-will-be-the-death-of-me.’ Or some such, griped founder Hank Williams over at Silicon Alley Insider yesterday in “Free” is Killing Us–Blame The VCs”: Venture capital has totally distorted the market. VCs are investing billions of dollars in companies with instructions to… Read More »
We linked earlier this week to a dialogue — or blogalogue — between VC Fred Wilson and WIRED Editor Chris Anderson about so-called Long Tail b-models and the many creative ways in which you can leverage them to generate revenue for… Read More »
