Mobile analytics provider Localytics has raised $5.5 million led by Polaris Venture Partners. The money will help Localytics launch a new automated mobile app marketing platform that allows developers to message their customers and encourage them to take certain actions or make purchases. Read more »
App users are a flaky group, easily discarding apps in favor of the hot new thing. But new data suggests they are developing more loyal toward apps, abandoning them less frequently and visiting their favorite apps more often, according to app analytics firm Localytics. Read more »
Android fragmentation is less of a challenge than it was two years ago, and developers shouldn’t be as concerned about it says Localytics. Data from both Localytics, and even Google, show this to be true. And Android 4.0 is a chance for a “fresh start.” Read more »
New data from app analytics firm Localytics suggests the best way to make in-app purchase pay is to build loyalty and engagement, which can result in more revenue overall than a quick sell. Localytics found that loyal users generate 25 percent more in-app purchases. Read more »
Apple revealed Monday that iOS 5 was already being used by 25 million iOS device owners, and now an upcoming Localytics study finds that 1 in 3 devices capable of running iOS 5 are already doing so, not even a week after its release. Read more »
Mobile app analytics firm Localytics found that 20 percent of all mobile apps have social integration through Facebook or Twitter. While Facebook is the most popular tool for social sharing, the average Twitter user drives three times more traffic. Read more »
A mobile analytics firm found that 15 percent of app launches happen offline. That’s a fair amount of offline app launches suggesting that our wireless connectivity needs to improve and app developers might be well served by building in more offline use for their apps. Read more »
App makers are quick to talk about downloads. It’s the most obvious metric for consumer adoption. But according to analytics firm Localytics, 26 percent of apps were only used once which means those download stats often mask the fact that many apps fail to catch on. Read more »
iPhone users tend to use their devices in the evening and on the weekends, reports Localytics, a Cambridge, MA-based start-up offering mobile analytics services. According to as study conducted by the company, the mobile app usage in the US peaks at around 9 pm EST on […] Read more »
