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Don’t expect the pace of change in web technologies to slow down in 2012. The web is far from dead. Social media may have anointed one huge player in Facebook, but even if there is little room for a start-from-scratch general-purpose social network, there are several companies creating useful alternative social graphs. Companies can leverage key technologies and trends in 2012 to earn revenue and gain share, whether that’s by leveraging HTML5 for rich cross-platform experiences, doing heavy data analysis or integrating collaboration tools across businesses.Companies mentioned in this report include Dropbox, Groupon, Twitter and Zynga. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »

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Call it the year of lessons learned, if not quite bubbles burst. In 2011, several trends in the connected consumer space that appeared inexorable at the start of the year seemed disorganized by the end. What does that mean for the next 12 months? From cloud-based media storage to daily deals to the fight for the digital living room, 2012 will be a year of consolidation and integration. Both entrepreneurs and investors will figure out that many once-promising standalone business models need to be grounded on more solid, integrated platforms to create real value. Companies mentioned in this report include Hulu, LivingSocial, Netflix and Zynga. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »

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The third quarter of 2011 was a busy one in the connected consumer segment. Netflix shot itself in both feet with its clumsy public handling of a price hike and spin-off of its DVD business this quarter — though the move may eventually pay off. Facebook, meanwhile, unveiled a major revamp of its news feed and user profile features, including the addition of real-time sharing of activity, while Amazon delievered its new $199, tablet-like Kindle Fire and posed perhaps the strongest challenge yet to the iPad’s overwhelming dominance of the tablet market. Finally, and despite the hopes of the cord cutters out there, the traditional pay-TV business remains as stubbornly undisrupted as ever. Companies mentioned in this report include Hulu, LivingSocial and Spotify. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »

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Spending in the mobile advertising space will be approximately $4 billion worldwide this year, so despite perceptions to the contrary, we can safely assume it’s an area to watch in the coming years. To get a clearer picture of mobile advertising’s future, it helps to first explore the current landscape — the key drivers and players involved today. With these as a backdrop, a five-year outlook such as this comes into greater focus and leads to a discussion of the major players to watch as 2016 approaches. Companies mentioned in this report include Foursquare, LivingSocial and Zynga. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »

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As our demand for data increases, so too do the number of mobile devices and services. Add to that the infrastructure needed to support such connectivity, and a wide, complex picture of the mobile industry emerges. This report examines the various sectors of the mobile landscape and what the future holds for each. Hardware, cloud services, mobile search, advertising, location-based services and the growing ubiquity of the Internet of Things will all play an important role in the concept of mobility as it shifts and evolves over the next several years. With the help of more than a dozen contributors, GigaOM Pro presents a comprehensive analysis of the companies and trends that will lead us into the next era of mobile. Read more at GigaOM Pro »

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Ever since it emerged from Chicago’s small startup community in 2008, Groupon has had nothing short of a spectacular story in terms of its growth: With estimated annual revenues of more than $4 billion after just three years of existence, the poster child for the “group ... Read more at GigaOM Pro »

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LocalResponse — a marketing platform that allows advertisers to send out targeted tweets to consumers based on where consumers have checked in or where they say they are on social networks — has found that its targeting work is paying off with significant engagement from consumers. Read more »

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Groupon and LivingSocial dominate the burgeoning market for email daily deals, but the landscape could change quickly as those models expand to the much more complex world of mobile. Here’s what coupon distributors need to keep in mind as they target mobile users. Read more »

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If the first phase of e-commerce was the utilitarian hunt for staples, the next phase of e-commerce is about recreational shopping. So it needs to be a more fun and social experience which gives an edge to companies that encourage deeper social experiences. Read more »

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Facebook is planning to roll out a new version of its Deals feature soon, and the fact that this Groupon-style service will be integrated directly into a user’s news feed will make it even more obvious that Groupon and its competitors aren’t really all that social. Read more »

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Social commerce involves businesses using online collaborative tools — social networks, real-time feeds and user-generated contributions, for example — in order to sell products and services to consumers. The space is now more dynamic than ever: Hundreds of startups like Groupon, Zynga and CrowdStar have emerged, and it’s also attracting the attention — and cash — of online giants like Google, Amazon and Apple. This report examines the factors propelling the sector’s growth, how it will evolve over the next one to three years and what that means for those companies involved. We also examine factors inhibiting the growth of social commerce, and the likelihood of fragmentation as more local markets emerge. Companies mentioned in this report include Groupon, Foursquare, Gowalla, Playfish and LivingSocial. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »

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AOL’s recent acquisition of the Huffington Post for $315 million has centered a lot of attention on its content strategy — big part of which is automating and standardizing content that attracts search-related advertising. While there are some clear benefits to this “content farm” approach to content, there are also some significant disadvantages. Here we look at some of the leaders in this sector and their histories, as well as the key risks and benefits of the content farm strategy. Companies mentioned in this report include AOL, The Huffington Post, MySpace, Demand Media, Google and Associated Content. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »

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So Google is launching Groupon-style discount program for small businesses known as Google Offers. But does Google have what it takes to build up that kind of service on its own? Probably not. Which is why the company should still think about buying a Groupon clone. Read more »

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Groupon may be getting all the headlines lately, but competitor LivingSocial launched a gift-card promotion with Amazon today that shows the kind of marketing power the group-buying company now has at its disposal, as a result of the recent $175-million investment from the online retailing giant. Read more »

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After being rebuffed by Groupon, Google is reportedly looking at acquiring another player in the group-buying space — and there are good reasons why it should do so. A marriage of local advertising and social shopping could fill a big hole in the web giant’s portfolio. Read more »

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In Silicon Valley, history often repeats itself. Most often it’s the tale of a startup that captures the attention of millions and topples its bigger, incumbent competitors. Then it becomes hated monopoly, despised for the control it wields. In the late ’80s and early ’90s, this ... Read more at GigaOM Pro »

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How do you compete with an 800-pound gorilla like Groupon? If you’re Tippr, you don’t. Instead, you arm websites with the weapons to do that themselves. The Seattle-based startup today launched a white-label platform that gives companies the tools to run their own group-buying campaigns. Read more »

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Don Rainey of Grotech Ventures, one of the financial backers behind the number two group-buying player LivingSocial, says he sees a future in which consumers looking for a night out can bid on offers of discounts from local merchants in a real-time, stock exchange-style marketplace. Read more »

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Groupon says it expects to end the year with as many as 25 million subscribers and $400 million in sales. Chief operating officer Rob Solomon also says the company’s promotional campaign for The Gap was so successful it has been fielding calls from other national advertisers. Read more »

Turns out collective buying isn’t the only path down which LivingSocial is following local coupon hotshot Groupon. Less than two weeks after Groupon closed a $135 million Series C round, LivingSocial has raised a $14 million Series C round led by new investor Lightspeed Venture Partners. Read more »

One Groupon competitor I’ve found, San Francisco-based HomeRun, has innovated in useful ways around the social motivations that entice people to purchase coupons. The company has added at least four major social features that encourage impulse buying and engagement. Read more »

We know there are lot of entrants in the group deals space — see my recent piece Groupon and the Wannabes — but now the competitors are seriously bulking up. LivingSocial is today announcing it’s raised a $25 million Series B round. Read more »

Once you grok the collective buying power idea, the term Groupon starts to seem almost generic. By now, if you live in a major U.S. metropolitan area you can get 5-10 Groupon-type email newsletters a day. Read more »

Hungry Machine Inc., the application developer behind LivingSocial.com, the social cataloging service, has raised $5 million in a new round, bringing its total funding to $10 million. Existing investors Steve and Jean Case and Grotech Capital Group contributed to the round alongside company CEO Tim O’Shaughnessy. Read more »