With investment souring on consumer-focused companies, 2013 will be more about the social enterprise, with a different set of companies driving innovation and perhaps a little disruption. Look for the likes of Salesforce.com, Jive Software, and other enterprise players to make headlines in the new year. Read more at GigaOM Pro »
Spending in the mobile advertising space will be approximately $4 billion worldwide this year, so despite perceptions to the contrary, we can safely assume it’s an area to watch in the coming years. To get a clearer picture of mobile advertising’s future, it helps to first explore the current landscape — the key drivers and players involved today. With these as a backdrop, a five-year outlook such as this comes into greater focus and leads to a discussion of the major players to watch as 2016 approaches. Companies mentioned in this report include Foursquare, LivingSocial and Zynga. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »
Groupon may be in a quiet period as it gears up for its IPO, but it has been the subject of many a story questioning its business. Now, a le… Read more at paidContent »
For mobile developers looking to engage their users, push notifications have become a key tool in drawing users back into apps. Notification provider Urban Airship told me it has hit 5 billion push notifications since it delivered its first message a little over two years ago. Read more »
Just months after raising $950 million, Groupon has filed for an IPO as it looks to stay ahead of a gaggle of competitors in the daily deal market. The company faces challenges in its high user acquisition cost and expansion into local and mobile. Read more »
An ex-Facebooker is looking to clip the multi-billion-dollar, daily-deals industry where it hurts by *gasp* putting local businesses back in control of their own discount destiny. Groupon and assorted clones, meet thruSocial: the first “self-serve” media advertising and deals platform for consumer businesses. Read more »
We have only just taken first steps towards what is real (online) social commerce. Ex-Googler and current Facebook product manager articulates this in a must-read presentation, How Your Customers’ Social Circles Influence What They Buy, What They Do and Where They Go. Take a look. Read more »
