Brand advertising’s focus on cross-platform media measurement has grown dramatically in the past five years. Within the next 36 months cross-platform digital video advertising will standardize, driven by the shift in media dollars to online viewing and the adoption of the Making Measurement Make Sense (3MS) initiative. Read more at GigaOM Pro »
The five natural resources that will significantly impact the future development of renewable energy. Read more »
Connectivity changes everything. That’s the credo driving just about every corner of our day-to-day lives. As human beings, we are now connected to one another through not just our social networks but also our cars, the books we read, the albums we download and even our own health and wellness habits (to name just a few areas). With that in mind, GigaOM Pro has singled out certain areas in the technology industry where we see this shift to constant connectivity taking place most drastically. Read more at GigaOM Pro »
One of the things social media marketing will need if it’s going to live up to its aggressive $5 billion spending forecast is more differentiation between marketing and collaboration platforms. Companies like Jive Software, Lithium, Mzinga and Telligent offer social network platforms aimed at both employees ... Read more at GigaOM Pro »
Over the last decade, most of us have slowly found ourselves increasingly dependent on a single type of battery: a lithium battery. This has led to some interesting questions on why lithium has become the preferred choice, and what comes after lithium? Read more »
Who can you expect to be very aggressive about going after the lithium reserves found in Afghanistan? China’s electric vehicle players. China is swiftly becoming an electric vehicle powerhouse, recently surpassing the U.S. as the world’s largest automobile industry. Read more »
Seawater: It offered the Ancient Mariner not a drop to drink, but plenty of scientists and entrepreneurs have ideas for how to use the salty stuff for green technologies. Some aim to desalinate it with high-tech membranes to produce fresh drinking water, while others envision it […] Read more »
As if Chris Anthony didn’t have enough to do as chief of composite operations for Aptera, a startup working on a futuristic-looking, ultra aerodynamic three-wheeled vehicle, and CEO of hybrid boat maker Epic Boats. The multi-tasking entrepreneur has just taken on another project as the head […] Read more »
Lithium, the key mineral for lithium-ion batteries used in many consumer electronics, computers and upcoming electric vehicles, is a limited resource residing in large quantities below Bolivia’s salt flats (among other places). That fact has helped create buzz about the chemistry, electrifying it with political controversy […] Read more »
Well, we predicted another trademark fight was coming over the term “smartbook”, and it turns out we were spot on. The same type of fight that was fought over the term “netbook” is now being fired up for the “smartbook” term. Sascha Pallenberg of Netbooknews is […] Read more »
One of the hottest cleantech funding programs created as part of the stimulus package is close to producing some of its first winners. When we spoke with the Department of Energy back in May about the $2.4 billion in grants for advanced battery manufacturing for plug-in […] Read more »
The enterprise social software market is emerging as one of the fastest growing areas of enterprise applications. As a young market it is full of small and dynamic players but existing enterprise vendors in the content management, communications, and CRM markets are taking notice. Social software is poised to not only disrupt existing enterprise application markets but also organizations and markets by flattening information flows.
As users shift to new modes of communicating on the open web, they are pulling these new models into the enterprise and ushering in cultural and organizational change. This report covers the underlying technological trends, the market and its drivers, and a competitive overview of the vendors. Read more at GigaOM Pro »
