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For online media companies, social platforms like Facebook and Twitter bring many opportunities as well as risks. An intelligent and proactive social media strategy can expand a brand’s reach. But the more heavily a media company relies upon a social media platform the more it relinquishes control over the customer experience. Read more »

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The mobile platform wars escalated once again in the first quarter of 2012 as BlackBerry finally took the wraps off its much-anticipated new operating system. Meanwhile Android continued to build on its dominance both worldwide and in the U.S., cementing a two-horse race with Apple. Read more »

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Publishers’ lack of strategic focus on licensing and syndication today is matched by nearly equal indifference from software developers, entrepreneurs, and investors. To change this, they must structure their repositories of content so it can be searched, sorted, customized, repackaged, and accessed in real time via standardized APIs. Read more »

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LED production has grown tremendously, accompanied by a significant fall in prices that will further propel the sale of this energy-efficient digital-lighting technology. But challenges remain on the road to widespread adoption. Figuring out ways to use power efficiently for lighting will be crucial for a future when the world’s population will likely be much larger. Read more »

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photo: Felix Mizioznikov/Shutterstock.com

Until now, the mobile revolution has been about squeezing the desktop internet onto portable devices. Entrepreneur Edward Aten says the real revolution for smartphones is about fulfilling a whole new set of needs that people have in their daily lives. Read more »

Subscriber Content

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With investment souring on consumer-focused companies, 2013 will be more about the social enterprise, with a different set of companies driving innovation and perhaps a little disruption. Look for the likes of Salesforce.com, Jive Software, and other enterprise players to make headlines in the new year. Read more at GigaOM Pro »

Subscriber Content

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Welcome to the fast-growing world of work media, a class of social tools oriented toward the needs of enterprises. Their emergence is due to the shifting expectations of an increasingly social workforce and the sense that older approaches to work like email are arguably approaching obsolescence. Read more at GigaOM Pro »

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Despite the threat of new copyright laws targeting headlines and story snippets, LinkedIn rival Xing is reportedly testing out a news aggregation email service. If done right, that could help with user retention and growth. Read more »

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