The lightweight mobile or web application is the must-have computing product of our time: both consumers and businesses demand access to key resources while on the move. But the intense pressure on mobile developers to quickly design and deploy apps requires solid tools to get the job done, and that’s what OneOps, a GigaOM Structure Launchpad finalist, hopes to bring to developers.

OneOps, currently in private beta with plans to go live later this year, has designed a set of application development tools to help developers build cloud-based apps block by block, said Kire Filipovski, co-founder of the company and — like fellow founders Vitaliy Zinchenko and Mike Schwankl — a code slinger at heart.

The three gentlemen are veterans of eBay, and believe wholeheartedly that cloud-based applications require a different development environment than traditionally designed for on-premise server-based apps.

“We’re solving the complexity of development and ops,” Filipovski said last week on the sidelines of Structure. “For startups that don’t have process, we get can them off the ground quickly and remove a lot of the obstacles between the process and the tools,” he said.

OneOps is trying to build development tools for those small companies that depend upon cloud resources like Amazon Web Services to host their apps, Filipovski said. “We have a large assumption that cloud computing is here to stay.”

The company is currently bootstrapped by the founders, who believe strongly in the power of startups to bring innovative ideas to the market faster than large companies.

“We do have the experience, but we think we understand the problems across the IT industry. So that we can build the solution with an experience, but we wanted to do it as a startup,” Filipovski said.

OneOps is soliciting customers for its private beta. In true startup fashion, the exact business model behind the product has yet to come into focus, but Filipovski said the company needs to focus on gaining a user base before it can worry about revenue.

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