Kiip, a mobile reward network, announced it has raised $11 million as it looks to become more of a consumer-facing company. The startup will release a wallet app called Kiipsake that will let users organize and manage their rewards. Read more »
Kiip, a mobile monetization startup that offers real rewards to game users who hit in-game milestones, is now going after bigger brand advertisers with a new feature called Swarm, which engages millions of users in multi-player tournaments with the top winners walking away with big prizes. Read more »
Mobile advertising is a different beast than any advertising that came before, and the opportunities to measure engagement and even conversion may also influence advertising elsewhere. Read more »
W3i has come up with a new alternative app discovery product that it hopes will aid game developers to push downloads. It shows how app marketing is getting more creative to meet the growing demand of developers looking to get their apps noticed and downloaded. Read more »
Kiip, a new start-up coming out of stealth mode this week, is looking to upend the mobile ad model by offering gamers tangible rewards, offers and discounts at the time they hit in-game milestones or tough achievements rather serving traditional mobile display ads. Read more »
