Google sits on masses of traffic and advertising data, and has decided that it should take advantage of its expertise in building the infrastructure to handle those petabytes of information to offer a data analytics service in its cloud. Read more »
Companies are grappling with how to make use of all their data, facing the challenge of teasing out insights quickly and with flexibility. Moving to the cloud opens up security and privacy questions. But the effort can be worth it, says Google’s Ju-kay Kwek at Structure:Data. Read more »