Klout is adding a new product Wednesday that will ask people to answer questions about topics they’re knowledgeable about in an attempt to improve local search and discovery. Read more »
A strategic partnership announced between Klout and Bing could provide a needed social boost for Microsoft’s search platform and bring Klout scores into greater profile as the two work to put Klout scores further across the web. Read more »
If you believe in the aura of the Klout score, get ready for major updates: The company is adding more information and feedback to its online user profiles, and updating analytics used to calculate your score. What it means? Your Klout score may vary. Read more »
Social startup Allthis found itself under fire this week for a viral marketing approach many people found spammy and invasive. But heinous though it is, its behavior is just part of a trend among new services to appropriate our online identities to power themselves. Read more »