Location-based advertising holds a lot of potential to boost mobile monetization by offering more relevant and contextual ads. JiWire is trying boost location-based ads with Location Graph, which combines place data with the travel patterns of consumers. Read more »
Hyperlocal mobile advertising is at a critical juncture: Leading analysts predict that mobile ad spending will increase by more than five times between 2011 and 2015. But what are the forces at play, and how effective are HyLoMo ads? Read more at GigaOM Pro »
Mobile advertising is ramping up quickly and is poised to grow by more than 40 percent over the next several years, outpacing traditional online advertising. And that is fueling a spate of funding announcements and deals as the competition in this space heats up. Read more »
New data from JiWire suggests that the shift Steve Jobs predicted about consumers migrating their computing workload away from truck-like computers to nimble tablets is underway. The Wi-Fi provider reported new connections to its network from Macs and PCs were down while new iPad users jumped. Read more »
JiWire is leveraging its network of 4,000 Wi-Fi hotspots to serve up a new kind of highly-interactive location-aware ad that operates more like an app than an ad. JiWire is hoping by packing in app-like features, consumers will be more likely to make a purchase nearby. Read more »
Almost nine out of every 10 mobile users will access location based service this holiday season, according to JiWire, which analyzes audiences through Wi-Fi hotspots. However a large number aren’t doing it to score points or share their location, but rather to gain discounts. Read more »
While you’re enjoying a cup of joe in a local cafe, the folks sitting around you typing on their laptops and smartphones could very well be purchasing something online. Nearly 38 percent of people who use a cafe’s Wi-Fi say they make an online purchase during […] Read more »
