With digital companies like YouTube and Yahoo making aggressive pitches for cable ad dollars, one of cable TV’s stalwart programmers, Discovery Communications, rendered a bold response Thursday, purchasing top digital program provider Revision3 for $30 million. Read more at paidContent »
If this week’s NAB Show is any indication, by 2020 “broadcasting” is a term that will be foreign to anyone under 40. Based its programming, it seems that pretty soon no one will be concerned about how content is distributed — just whether or not it’s good. Read more »
It’s one thing to stand out among dozens of cable channels but another to get noticed against a backdrop of millions of websites. Yet some c… Read more at paidContent »
The hosts of Diggnation are finally getting off the couch at the end of the year — but what moments were their favorite over the course of the show’s seven-year run? We asked David Prager, Alex Albrecht and Jim Louderback that question. And we found videos! Read more »
The International Association of Web Television today announced the five new members of the Board of Directors, chosen in a special election after five of the original board members — Brady Brim-Deforest, Josh Cohen, Marc Hustvedt, Mo Koyfman and Jamison Tilsner — stepped down. Read more »
Revision3 CEO Jim Louderback’s been in the digital space for over 20 years. Today, he adds a new word to our database of Buzzwords People Hate, defends Annoying Orange and addresses whether or not Rev3 will ever reach out to demographics beyond the 18-34-year-old male. Read more »
Revision3 is celebrating its five-year anniversary this month, and according to CEO Jim Louderback, the company is predicting that they’ll reach a state of consistent profitability in the 4th quarter this year, all thanks to the 18-to-34-year-old nerdy male. Read more »
On the text web, arbitrage has become the word of the day as whole ecosystems have sprung up to optimize and monetize the link economy. But when it comes to online video, the arbitrage model is failing badly. Read more »
Revision3 CEO Jim Louderback contributed an interesting article to Adage.com today, expressing his distain for pre-roll ads and at the same time predicting that the format will stay around, simply because it happens to be the most effective form of advertising in the online video space […] Read more »
Just four episodes in, Revision3 has dropped the axe on its social network show, Social Brew. Rev3 CEO Jim Louderback explained the decision in a post to the company’s forums: First let me apologize to everyone who had developed an attachment to Social Brew. This news […] Read more »
