How can TV networks leverage the power of social networks to build their audiences? According to MTV EVP Dermot McCormack, social networks aren’t just for announcing when the next episode of Jersey Shore airs, but a whole new platform for media creation and distribution. Read more »
Even if he doesn’t have the support of NBC, Conan O’Brien has the support of the Internet, leading the charge as the most-talked-about television personality for the past week, according to Trendrr. Conan collected 215,145 tweets for the week, with a peak of 51,843 tweets on […] Read more »
The upcoming Michael Cera film Youth in Revolt, opening tomorrow in theaters, isn’t your typical teen comedy, at least judging by the trailer. So how do you get teenagers to see it? Hitch the Michael Cera star to one of the biggest teen trends going today […] Read more »
