Brand advertising’s focus on cross-platform media measurement has grown dramatically in the past five years. Within the next 36 months cross-platform digital video advertising will standardize, driven by the shift in media dollars to online viewing and the adoption of the Making Measurement Make Sense (3MS) initiative. Read more at GigaOM Pro »
Social TV is any application, website or software that allows viewers to interact with television programming and share that interaction with others. Startups in this space hope to combine ubiquitous second-screen technology with well-established audience behavior to drive new value around shows. Read more at GigaOM Pro »
UK commercial TV leader ITV (LSE: ITV) will launch a bold new news website this spring, will start trialling its delayed “Pay Player” this M… Read more at paidContent »
An ambitious effort by the cable industry to create unified standards for targeted and interactive television advertising has failed, the vi… Read more at paidContent »
Telegraph.co.uk reports the UK’s main commercial free-to-air TV broadcaster has delayed a programme under which it wants to charge online vi… Read more at paidContent »
The UK’s leading pay-TV provider BSkyB (NYSE: BSY) is taking a significant step to improve its PVR box’s new IP on-demand TV service by addi… Read more at paidContent »
UK TV video news producer ITN is unifying its online ad sales platform as it expands into a burgeoning number of online destinations. Read more at paidContent »
TV producer FremantleMedia UK has created a new digital division out of the existing operations of two of its constituent production compani… Read more at paidContent »
The much-delayed video-on-demand service YouView spent almost £20 ($30.89)m in its first nine months of operation and paid more than £1 ($… Read more at paidContent »
Amazon’s Lovefilm is extending existing deals with ITV (LSE: ITV) and BBC Worldwide to gain a larger catalogue of their shows for online str… Read more at paidContent »
Apple might be looking to expand its live sports offerings through a deal with the English Premier League, a new report says. It’s an interesting proposition but not a cheap one: Sky paid £1.6 billion (around $2.5 billion) for its current broadcast rights. Read more »
Sterne Agee analyst Shaw Wu thinks Apple needs to get into the content game to make the iTV a winner when it launches. But the bigger opportunity might be where Apple plays best — in allowing content creators to develop their own apps on its iOS platform. Read more »
Some more detail appears to be emerging in the lead-up to Netflix (NSDQ: NFLX) launching in the UK next year: in the midst of signing a seri… Read more at paidContent »
In the copyright case brought by UK broadcasters against the TV Catchup restreaming site, a UK High Court judge has handed the site some som… Read more at paidContent »
Apple’s relationship with Samsung is on the rocks, according to an investor note from Jefferies analyst Peter Misek on Tuesday. Based on a recent trip to Japan and checks with suppliers made during that trip, Jefferies says Sharp is benefitting from the Samsung falling-out. Read more »
Time Warner (NYSE: TWX) has made a takeover bid for Endemol, the debt-laden Dutch production company behind Big Brother and Deal or No Deal. Read more at paidContent »
Apple’s television plans are the subject of plenty of recent speculation, and are raising a lot of questions in consumer minds. From the questions I’ve heard about the rumored iTV, here’s a list of five things Apple needs to do to shake up the space. Read more »
The UK’s leading commercial TV broadcaster, ITV (LSE: ITV), has issued a “rallying cry” for industry-wide harmonisation of ad targeting tech… Read more at paidContent »
ITV (LSE: ITV) is making 10 dedicated online news producers redundant from regional newsrooms around the UK, as it tries to instill digital… Read more at paidContent »
ITV’s Rugby World Cup strategy for mobile was tackled in to touch Friday morning when its dedicated mobile app failed to materialise and its… Read more at paidContent »
Mobile TV has for years been one of the great white hopes for mobile operators looking for new lines of revenue from their data networks –… Read more at paidContent »
UK tournament rightsholder ITV (LSE: ITV) will try to reach rugby fans at the office and on mobile because this year’s Rugby World Cup in Ne… Read more at paidContent »
– FT Video: Financial Times’ head of video, Richard Edgar, has left to join ITV (LSE: ITV) News’ new business team, alongside new business… Read more at paidContent »
U.K.-based online video aggregator SeeSaw announced it’s shutting down, just 16 months after being launched to bring together video assets from Channel 4 and ITV. The shutdown happened after it failed to click with viewers or effectively compete with services from its content partners. Read more »
We’re here at the Yerba Buena Center for the Apple press event, and for all of you without Apple hardware who can’t see the live stream, we’re going to live blog the thrills, chills and anticipated product releases. So check back for the news. Read more »
While there’s excitement over the supposed 99-cent TV show rentals on the new iTV, my belief is that won’t be enough to make iTV a success. There are a few other important things Apple needs to do to make this device more than just its hobby. Read more »
While there’s excitement over the supposed 99-cent TV show rentals on the new iTV, my belief is that won’t be enough to make iTV a success. There are a few other important things Apple needs to do to make this device more than just its hobby. Read more »
We first reported that Apple was in discussions with TV networks to make episodes available for rental at a new 99-cent price point six weeks ago, but a new report provides more detail on how those discussions are going and when the service will launch. Read more »
It’s been a while since Apple’s rumor mill has held the attention of the buying public with anything like the hype that led up to the release of the iPad and iPhone 4, but the rumored iTV is on track to come pretty close. Read more »
Today on the Net: Time Warner CEO Jeff Bewkes defends his TV Everywhere strategy, Digg’s Kevin Rose says Apple’s upcoming iTV will change everything and Sony continues to invest in online video sites Crackle and is planning integration into the PS3. Read more »
Today on the Net: analyst say bankruptcy might be imminent for Blockbuster, Adobe’s CEO says he doesn’t need Apple or the iPad to survive and Gene Munster says rumors of a $99 iTV could mean Apple could soon introduce out a connected TV. Read more »
Today on the Net: Disney CEO Bob Iger is liking the iPad, Apple is going back to its roots with a new name for its Apple TV device, Ustream is going to Hollywood, DIRECTV is partnering with Google for TV ads, and more. Read more »
Apple TV, we hardly knew ya… Engadget is reporting today that Apple will rename its living room device to iTV to closer lign up with the branding of other iProducts. There’s also news about the specs of the device: It won’t be able to play 1080p. Read more »
The World Cup has been a big traffic machine for ESPN3. The broadband network tracked close to 800,000 soccer fans tuning in for the match between the U.S. and Slovenia. Competitor Univisionfutbol.com on the other hand had its best day when Mexico faced off against France. Read more »
Viacom vs. YouTube Is a Microcosm of the Entertainment Industry; even as thousands of artists and labels are embracing the internet, the top management at the big labels are behind laws that could give their companies the power to shut down any tech firm that attempts […] Read more »
RCN to Expand TiVo ‘Premiere’ Rollout; RCN is beginning to market TiVo’s new Premiere box as its primary DVR in and around Washington, D.C., and it plans to expand the rollout to New York and other cities soon. (Light Reading Cable) Half of Flat Panel TVs […] Read more »
Hulu is abandoning its plans for a launch in the UK — that’s the latest from the Telegraph on the U.S.-based online video site’s efforts to expand overseas. Despite spending more than a year in negotiations with UK broadcasters ITV, Channel 4 and Five to launch […] Read more »
Hulu Sends Some Traffic To Level 3 and Limelight Networks; video content from Hulu historically came exclusively from Akamai, but lately, the site is also using Level 3 and Limelight Networks for some of its video delivery. (Streaming Media blog) Related: Hulu’s a Towering Success — […] Read more »
The Numbers Behind the World’s Fastest-growing Web Site: YouTube’s Finances Revealed; Viacom releases YouTube’s finances from before the Google acquisition. (MediaMemo) Hulu’s Ad Sales Team Is Undercutting Its Parent Companies; Hulu’s sales team is “actively subverting” the ad sales of its parent companies, which are also […] Read more »
CBS Scores $37M Beyond TV With Help of March Madness; CBS Sports is turning live, ad-supported sports on the web into a real business, selling out its inventory for March Madness on Demand and bringing in about $37 million in online ad sales. (AdAge) TubeMogul Expands […] Read more »
