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	<title>GigaOM &#187; ItemBase</title>
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		<title>GigaOM &#187; ItemBase</title>
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		<title>Got lots of gadgets? ItemBase wants to manage them</title>
		<link>http://gigaom.com/2012/05/03/got-lots-of-gadgets-itembase-wants-to-manage-them/</link>
		<comments>http://gigaom.com/2012/05/03/got-lots-of-gadgets-itembase-wants-to-manage-them/#comments</comments>
		<pubDate>Thu, 03 May 2012 13:30:18 +0000</pubDate>
		<dc:creator>Chris Albrecht</dc:creator>
				<category><![CDATA[gadgets]]></category>
		<category><![CDATA[ItemBase]]></category>
		<category><![CDATA[Stefan Jørgensen]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=514802</guid>
		<description><![CDATA[There's no shortage of places that will recommend a new gadget. But how do you manage all the gadgets you get? ItemBase, a new startup out of Berlin, wants to help. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=514802&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>If you&#8217;re looking for a new gadget, there are <a href="http://www.gdgt.com">tons</a> <a href="http://www.theverge.com">of</a> <a href="http://www.thewirecutter.com">places</a> to help you find what you need. But as you buy more and more gizmos, it can be harder to keep track of all your stuff. That&#8217;s where <a href="http://itembase.com/">ItemBase</a> wants to enter the picture. </p>
<p>ItemBase is a Berlin based startup that promises to keep track of what you own (including all the receipts, warranties and user manuals), discover new things to buy, and sell the stuff you no longer want. It was founded by Denmark native Stefan Jørgensen who came up with the idea after realizing he had scads of old mobile phones floating around his home and no idea what to do with them. </p>
<div class="flex-video"><div id="ooyala-video_7255accf71db72387dcd82d0f8f3c940" class="video-player ooyala-video" width="600" height="338"><p>
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<p>The company received seed round and launched a private beta in Germany and Denmark. Jørgensen is on the hunt for $1.5 million (USD) in new funding as he looks to open up ItemBase to the public in the next couple of months. </p>
<p>I met with Jørgensen at the recent <a href="http://foundershowcase.com/">Founder Showcase</a> in San Francisco, where ItemBase actually won the pitch competition. He stopped by for a quick video chat to explain ItemBase and talk about why he created it. </p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=514802&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=58510"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=58510" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=europe&utm_medium=editorial&utm_campaign=auto3&utm_term=514802+got-lots-of-gadgets-itembase-wants-to-manage-them&utm_content=calbrecht">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/12/will-cloud-computing-push-the-bric-market-to-the-front/?utm_source=europe&utm_medium=editorial&utm_campaign=auto3&utm_term=514802+got-lots-of-gadgets-itembase-wants-to-manage-them&utm_content=calbrecht">Will cloud computing push the BRIC market to the front?</a></li><li><a href="http://pro.gigaom.com/2011/12/facebooks-tactical-retreat-on-privacy/?utm_source=europe&utm_medium=editorial&utm_campaign=auto3&utm_term=514802+got-lots-of-gadgets-itembase-wants-to-manage-them&utm_content=calbrecht">Facebook&#8217;s tactical retreat on privacy</a></li><li><a href="http://pro.gigaom.com/2011/04/will-standardizing-the-cloud-cause-clarity-or-confusion/?utm_source=europe&utm_medium=editorial&utm_campaign=auto3&utm_term=514802+got-lots-of-gadgets-itembase-wants-to-manage-them&utm_content=calbrecht">Will Standardizing the Cloud Cause Clarity or Confusion?</a></li></ul>]]></content:encoded>
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			<media:title type="html">ITEMBASE TOM</media:title>
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			<media:title type="html">Chris Albrecht</media:title>
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