Brand advertising’s focus on cross-platform media measurement has grown dramatically in the past five years. Within the next 36 months cross-platform digital video advertising will standardize, driven by the shift in media dollars to online viewing and the adoption of the Making Measurement Make Sense (3MS) initiative. Read more at GigaOM Pro »
Globally, nearly one-in-five wired workers telecommute on a frequent basis, but the number working from outside the office varies enormously between regions, with those in the developing world reporting far more mobility than Europeans and North Americans. Read more »
Apple is the No. 1 “leading edge” brand in Canada according to a new poll, the results of which were published Tuesday. While Apple is the best-positioned company in terms of watching where tech is headed, homegrown smartphone competitor RIM didn’t even make the top 10. Read more »
