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	<title>GigaOM &#187; iPhone screen</title>
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		<title>The next iPhone screen: bigger, but also thinner?</title>
		<link>http://gigaom.com/2012/07/17/the-next-iphone-screen-bigger-but-also-thinner/</link>
		<comments>http://gigaom.com/2012/07/17/the-next-iphone-screen-bigger-but-also-thinner/#comments</comments>
		<pubDate>Tue, 17 Jul 2012 13:55:45 +0000</pubDate>
		<dc:creator>Erica Ogg</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPhone screen]]></category>
		<category><![CDATA[LTE]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=543440</guid>
		<description><![CDATA[There's been debate over whether the next-generation iPhone's display will grow from 3.5 inches to 4 inches. But it's also looking more like the display will also shrink, width-wise. The WSJ says the next version of Apple's smartphone will have a thinner screen.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=543440&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://gigaompaidcontent.files.wordpress.com/2012/02/iphone-4s-o.jpg"><img  title="iPhone 4S" src="http://gigaompaidcontent.files.wordpress.com/2012/02/iphone-4s-o.jpg?w=316&#038;h=360" alt="" width="316" height="360" class="alignright  wp-image-511413" /></a>There&#8217;s been a lot of discussion over <a href="http://gigaom.com/apple/ios-developers-believe-larger-iphone-wont-cause-big-problems/">whether the next-generation iPhone&#8217;s display will grow</a> in size from 3.5 inches to 4 inches. But it&#8217;s also looking more like the display will also shrink, width-wise. The <a href="http://online.wsj.com/article/SB10001424052702303754904577532121136436182.html"><em>Wall Street Journal</em> reported Tuesday</a> that the next version of Apple&#8217;s smartphone will come with a redesigned screen that will be thinner than ever, backing up another rumor <a href="http://gigaom.com/apple/rumor-roundup-a-thinner-shinier-lte-iphone/">that has circulated</a> these past few months.</p>
<p>Here&#8217;s why this new &#8220;in-cell&#8221; display technology, would be beneficial: The touch sensors are built directly into the display. For the phone, that means the overall display is thinner because there&#8217;s only one layer in the display instead of two. For Apple, this cuts out the cost and related logistics of sourcing and paying for two separate layers.</p>
<p>Combining two layers of the display isn&#8217;t the kind of technical improvement that&#8217;s easily marketable to consumers &#8212; it&#8217;s not as flashy or as obvious as a bigger screen or Retina display technology.</p>
<p>But if Apple were to use this new screen technology, it&#8217;ll effect the overall user experience with the iPhone in a way the company can easily sell. As my colleague <a href="http://gigaom.com/apple/dont-expect-a-thinner-new-iphone-look-for-a-bigger-battery/">Kevin Tofel pointed out</a> when whispers about this new display making its way to the iPhone were first making the rounds, the motivation may not be necessarily to make a thinner smartphone, but is more likely about improving battery life.</p>
<p>A thinner display means more room inside the device. What do you do with that extra room? Possibly add in extra components, or slightly bigger components, like a longer-lasting battery. And you&#8217;ll want a more robust battery <a href="http://gigaom.com/apple/how-apple-could-screw-the-u-s-wireless-industry/">if Apple does decide to extend LTE service</a> to its next round of phones.</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=543440&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=522587"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=522587" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=543440+the-next-iphone-screen-bigger-but-also-thinner&utm_content=ericaogg">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2009/04/2008-us-wireless-data-market-fourth-quarter-and-year-end/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=543440+the-next-iphone-screen-bigger-but-also-thinner&utm_content=ericaogg">U.S. Wireless Data Market: Q4 and Year-End 2008</a></li><li><a href="http://pro.gigaom.com/2013/01/how-new-devices-networks-and-consumer-habits-will-change-the-web-experience/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=543440+the-next-iphone-screen-bigger-but-also-thinner&utm_content=ericaogg">How to deliver the next-generation web experience</a></li><li><a href="http://pro.gigaom.com/2012/07/research-in-motion-future-scenarios-and-its-likely-fate/?utm_source=apple&utm_medium=editorial&utm_campaign=auto3&utm_term=543440+the-next-iphone-screen-bigger-but-also-thinner&utm_content=ericaogg">Research In Motion: future scenarios for its fate</a></li></ul>]]></content:encoded>
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		<slash:comments>8</slash:comments>
	
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			<media:title type="html">iPhone 4S</media:title>
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			<media:title type="html">ericaogg</media:title>
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