Content owners, whether they are publishers, retailers, or marketers, are always looking for new ways to deliver a unique experience to their customers. We call this content personalization. Key trends in this area are led by a collection of technologies that we call post-programming curation. These technologies use the best of behavioral tracking, collaborative filtering, audience targeting, and dynamic content presentation. Read more »
For online media companies, social platforms like Facebook and Twitter bring many opportunities as well as risks. An intelligent and proactive social media strategy can expand a brand’s reach. But the more heavily a media company relies upon a social media platform the more it relinquishes control over the customer experience. Read more »
Think you can send content on your smartphone that won’t appear elsewhere? Evidence that your Snapchat videos can be retrieved without notifying the sender comes as further proof what people in the digital age are realizing — true online privacy can be hard to come by. Read more »
In the fight to determine who dictates web privacy, web users are like a a chew toy at risk of being torn asunder by two competing dogs — played this week by Google and the European Union. But the best option is empower consumers themselves. Read more »
The impending SOPA and PIPA bills have the Internet in a tizzy, but Congress has a lot more to think about than just intellectual property. The issues at play in the SOPA debate have broad effects that span everything from the digital divide to international commerce. Read more »
A growing problem as the web becomes more central to how we share and work is that an average person doesn’t know how abstract laws can affect their lives and the media doesn’t expose how well (or poorly) politicians understand technology. These questions are a start. Read more »
