Video remains the most promising ad format for publishers hoping to improve their ad returns. The industry is still in early stages but here are five winners of a contest to make video ads more interactive. Read more at paidContent »
Video ad startup Jivox has raised $8.2 million in an attempt to bring its technology to multiple screens. In addition to the funding, which was led by Fortisure Ventures and existing investors Opus and Helion, Jivox will add two new members to its board of directors. Read more »
Limelight Networks announced today that it is selling its EyeWonder ad unit to DG for $66 million in cash, a heavy discount from the $110 million in cash and stock that it agreed to pay for the business back in December 2009. So what went wrong? Read more »
Brainient released a neat little application called Create Station that allows you to take any YouTube video and customize it with filters and text. The app is a proof of concept for Brainient’s BrainStudio platform, which makes it easy to add interactivity to any web video. Read more »
A video advertising startup called Qoof is coming to market with a platform that can dynamically serve interactive in-video advertisements for e-commerce sites and other verticals that will allow advertisers to deliver custom ads that increase user engagement and always provide the most-up-to-date product information. Read more »
MySpace CEO Ousted; Chris DeWolfe’s contract not being renewed, co-founder Tom Anderson’s role in the company uncertain. (release) With this announcement, Om likens MySpace to an 80s rock band whose time has come and gone. The Guild Goes Up on Amazon; seasons 1 and 2 of […] Read more »
