Nokia is launching the Nokia Ad Exchange to help developers monetize their apps through in-app advertising. Using technology from Inneractive, developers can advertise easily on Nokia phones but also on iOS, Android and BlackBerry. Read more »
Inneractive, which runs a mobile ad exchange, has just raised $3.5 million to help developers make money from their apps. The company helps developers by connecting their apps to its exchange, which includes more than 120 ad providers working in more than 200 countries. Read more »
Mobile advertising may not yet be something that Facebook has explored in its strategy to monetize its massive user base, and given the grow… Read more at paidContent »
The Mobile World Congress is this month in Barcelona. How has the mobile ad market done since last year’s MWC? In the 12-month span, Mobile app monetization exchange inneractive, has seen more than 700 percent jump in clicks and nearly the same in ad requests. Read more »
While Nokia (NYSE: NOK) is busy courting developers with free Lumia devices to promote its new mobile OS of choice, Microsoft’s Windows Phon… Read more at paidContent »
