Last week, Inmagic introduced IdeaNet, an innovation management platform. I spoke with Phillip Green, Inmagic’s CTO, about how the company approaches B2B collaboration and how its clients integrate innovation into customer interactions. I came away from the conversation with a new appreciation for keeping things simple. Read more »
Brainstorm began as an internal innovation management platform at Intuit, but it’s now available as an external offering following extensive customer testing. Tad Milbourn, product manager for Brainstorm, walked me through the application’s role in the company’s own innovation approach. Read more »
Once you have the good ideas, what do you do with them? Innovation management tools can support the transition from good idea to great change or product. I spoke with Vincent Carbone, Brightidea co-founder and COO, about the company and his perspective on innovation management. Read more »
The Internet provides companies with a great way to gather new ideas. But it’s also important to think about how you ask for ideas, and what you do with them once you have them. Idea generation is generally the first step in an organization’s innovation process. Read more »
