App developers are the cornerstones of the multibillion-dollar app market, but the overall community remains largely unknown. As app downloads increase, organizations that can bring tools, resources, and a collective voice to this group will be an important factor in the evolution of mobile-app development. Read more at GigaOM Pro »
Remember when Friendster was the hot social network, publishers doubted that ebooks would ever sell, and Netflix thought DVDs in red envelopes was the future? We do — that was that state of digital media when paidContent launched in 2002. Read more »
The campaign for Republican presidential candidate Mitt Romney will spend big dollars this summer to deliver ads to voters’ iPhones and iPads, a move that could pep up sluggish demand for mobile ads. Read more »
Rich people have phones, like apps and want to buy things using said phones. A study from the Luxury Institute offers some facts and figures around this “trend,” but what’s really worth pondering is how to create luxury mobile experiences to help drive commerce. Read more »
Mobile users are spending more time glued to their smartphones, but advertisers have yet to figure out the best way to engage with those users. SessionM, a new startup from one of the founders of the company that led to Apple’s iAd, has a new idea. Read more »
Mobile deals combine location-aware discounts with mobile marketing campaigns. What are the largest pitfalls in this promising space, though? Privacy and security issues must be addressed to assure consumers their purchases are secure and their location is being closely guarded. Read more at GigaOM Pro »
Apple (NSDQ: AAPL) has once again cut prices on its iAd system for rich in-app advertising on iOS applications, according to a report, as ad… Read more at paidContent »
It took one allegation of download bots on a message board, very little in the way of actual confessions, and a whole lot of murmurs, but Ap… Read more at paidContent »
A big endorsement today for mobile advertising from eMarketer: their analysts today said they were revising up their forecasts for U.S. mobi… Read more at paidContent »
Apple (NSDQ: AAPL) has reportedly hired a new leader for its iAd effort, in hopes of getting its home-grown solution for in-app advertising… Read more at paidContent »
Several months after losing the head of its iAd program, Apple has filled the gap. The company has plucked Todd Teresi from Adobe, where he’s been VP and general manager of media solutions, to lead its mobile ad team. He started at Apple on Tuesday. Read more »
A new year, and a crisp, new Apple (NSDQ: AAPL) rumor to kick things off: the company is reportedly planning an event for the end of the mon… Read more at paidContent »
The past year in mobile has been even more eventful than most of us would have predicted. Our appetite for mobile data grew dramatically; Google’s Android continued its march to worldwide dominance; Amazon joined the tablet bandwagon; and AT&T tried and failed to acquire T-Mobile USA, among many other things. All of that activity lays the groundwork for a very promising — and very challenging — 2012. This research note serves both as a review of the major trends and events of 2011 as well as a forecast for the coming year. Companies mentioned in this report include Millennial Media, Quattro Wireless and Samsung. For a full list of companies, and to read the full research note, sign up for a free trial. Read more at GigaOM Pro »
Apple (NSDQ: AAPL) has had a clean run at the mobile market in the last few years with only a few bumps — now it looks like it might be try… Read more at paidContent »
Spending in the mobile advertising space will be approximately $4 billion worldwide this year, so despite perceptions to the contrary, we can safely assume it’s an area to watch in the coming years. To get a clearer picture of mobile advertising’s future, it helps to first explore the current landscape — the key drivers and players involved today. With these as a backdrop, a five-year outlook such as this comes into greater focus and leads to a discussion of the major players to watch as 2016 approaches. Companies mentioned in this report include Foursquare, LivingSocial and Zynga. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »
Apple (NSDQ: AAPL) co-founder Steve Jobs has died, the company said late Wednesday. He was 56. Read more at paidContent »
» James Rubin Abruptly Departs Bloomberg (NYT/Media Decoder)
» Publishers’ Digital Download Hopes Rise Ahead Of Kindl… Read more at paidContent »
Apple (NSDQ: AAPL) has made the second move in a long-awaited succession plan following the decision of Chairman Steve Jobs to resign as CEO… Read more at paidContent »
Mobile ad VP Andy Miller, is headed out the door, AllThingsD reported this morning. Miller is apparently headed to Boston-based Highland Capital, the same venture capital firm that funded Quattro Wireless, the mobile ads company Miller founded and sold to Apple last year. Read more »
Early signs of success for mobile rich media ads suggests they’re poised to take off. Volvo recently completed a video ad campaign with Admob on the iPhone and found the ads have led to almost a 10x improvement in click-through rates compared to traditional banner ads. Read more »
Once an isolated world dominated by network operators and their manufacturer partners, mobile is now a space where “outsiders” are some of the most powerful players. In 2010, companies like Google, Apple, MetroPCS, Huawei and Foursquare were among those who made the most impact in mobile ... Read more at GigaOM Pro »
Predicting what not to expect in mobile next year is a lot easier than predicting what will happen. You can be sure, for instance, that consumers won’t pay for on-the-go TV next year any more than they have in the past, and that carriers won’t embrace ... Read more at GigaOM Pro »
Medialets has found that competing against iAd can be a good thing. Now the New York start-up is looking to offer its ad tools to agencies and in-house creative teams to help keep the rich media mobile ad wave going. Read more »
Apple is busy building a new way for publishers to serve video ads through iOS devices to be rolled out early next year. New research shows why advertisers will want to target the iPad and why Apple wants to own the technology to serve ads there. Read more »
Apple will be adding a video angle to its advertising offerings, and will soon begin delivering in-stream ads to videos shown on iOS devices. A new video ad product, slated to launch early next year, could boost videos available on the iPhone, iPad and Apple TV. Read more »
In a move that’s not a complete surprise, Apple is shutting down the Quattro Wireless mobile ad network it acquired earlier this year. Apple won’t accept new ad campaigns via Quattro will start phasing out existing campaigns. Instead, it will focus solely on its iAd service. Read more »
In April, Apple saw the money to be had in targeted advertising, and announced it would take an ownership role for ads running on its mobile platform by creating iAd. However, marketers don’t seem to be finding the process of working with Apple very easy. Read more »
The second quarter of 2010 was an especially eventful one for the fast-moving mobile space, and amid the rise of LTE and WiMAX, speculation about Palm, and the end of unlimited data plans, the biggest story to emerge was the ever-escalating battle between Apple and Google. Read more »
The second quarter of 2010 was an especially eventful one for mobile, where the landscape shifted dramatically: Android continued closing the gap with iPhone, AT&T dumped all-you-can-eat data plans in favor of metered billing, HP acquired the beleaguered Palm and the race towards 4G is ramping ... Read more at GigaOM Pro »
Google’s new App Inventor could create a wave of new apps to serve as vehicles for mobile advertisements. But with Android Market already developing a Wal-Mart-like reputation, the do-it-yourself developer kit needs to produce apps people really use — and ones advertisers will really pay for. Read more »
Google’s new App Inventor could create a wave of new apps to serve as vehicles for mobile advertisements. But with Android Market already developing a Wal-Mart-like reputation, the new do-it-yourself developer kit needs to produce apps people really use — and ones advertisers will really pay ... Read more at GigaOM Pro »
“It’s not technically possible” to serve mobile ads without analytics, said Omar Hamoui, the former CEO of AdMob, appearing on stage for the first time since his company passed through regulatory scrutiny to be acquired by Google (where he’s now VP of mobile ads). Read more »
It’s been a little over a week since Apple started rolling out iAd, its new advertisement feature for iOS 4. The first ads started to appear on July 1. However, for some, iAd brings up a privacy concern, so we show you how to opt out. Read more »
Advertisers are already shelling out big money to be a part of iAd, which debuts tomorrow. But the new ad platform faces far too many hurdles to capture the 48 percent of the mobile ad market Steve Jobs is hoping to claim. Read more »
One thing Jobs has made clear is that he wants statistics coming from vetted sources, not from just any mobile market research firm. Pursuant to that goal, Apple recently changed the terms of its developer agreement to keep out third-party analytics companies. Read more »
Though mobile advertising is growing fast, it’s not yet keeping up with the growth of mobile usage. $3.8 billion will be spent on the U.S. mobile web in 2010, up from $2.6 billion in 2009, but a whole lot less than $25 billion in online advertising. Read more »
U.S. owners of Symbian-based handsets click 2.7 times more mobile ads than those with iPhones, according to April data due to be released by mobile ad company Smaato on Monday. Perhaps Apple is planning its iAd platform on the wrong operating system. Read more »
Apple’s iPad has been pegged as a transformative gadget for everything from traditional print media to the overall world of computing. But its biggest impact will be in mobile ... Read more at GigaOM Pro »
Instead of the stark choice between putting up a paywall and suffering a loss of traffic on the one hand, or making content freely available in pursuit of traffic and suffering low CPMs on the other, Apple may finally offer publishers a realistic chance of generating ... Read more at GigaOM Pro »
Apple today previewed its big push into mobile advertising, including plans to sell and host all ads on a new iAd platform coming with the launch of iPhone OS 4 this summer. Apple will sell and host ads directly, giving developers a 60 percent split. Read more »
