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TV

TV broadcasters and programmers must embrace a new set of video-delivery techniques to reach consumers today. Online delivery to so many types of consumer devices means that video programmers must produce multiple internet-streaming formats that use different types of security and different ways of inserting ads. Read more at GigaOM Pro »

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ruler

Brand advertising’s focus on cross-platform media measurement has grown dramatically in the past five years. Within the next 36 months cross-platform digital video advertising will standardize, driven by the shift in media dollars to online viewing and the adoption of the Making Measurement Make Sense (3MS) initiative. Read more at GigaOM Pro »

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gigaompromasterimageconnected

The third quarter saw many parts of the traditional media business in flux. Other developments included the rollout of new device-based content ecosystems, red flags and red ink for traditional consumer electronics makers, and a resurgence of consumer purchases of movies. Read more at GigaOM Pro »

AppleTV Hulu plus

The subscription version of Hulu is now available on Apple TV. Adding the channel was sort of an obvious move on Hulu’s part because of what Apple has done with its Airplay feature that lets users stream their Mac or iOS screen to their TV. Read more »

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kindlefire1

Cloud-based storage and cross-device syncing of media content are two of the most competitive areas in consumer IT. Apple, Google and Amazon see cloud-based media services both as a way to increase attachment to their platforms and a means to extend and amplify their broader strategic goals. Read more at GigaOM Pro »

SpongeBob-SquarePants

Defunct Web 1.0-era VOD company Intertainer continues to file patent suits, alleging Viacom transgresses its technology when streams shows like Spongebob Squarepants. Intertainer is currently litigating with Hulu and has a 10-year history of filing complaints and winning settlements. Read more at paidContent »

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tabletvideo

Anecdotal evidence suggests over-the-top video is a booming trend. But it takes technical skill, state-of-the-art broadband connections and the willingness to shell out money for both bandwidth and content subscriptions to fully integrate OTT into a household, much less consider trying to use it to cord cut. Read more at GigaOM Pro »

Comcast Tower

We’re at a flashpoint in the evolution of television, and the battle lines are becoming more clear. What’s also becoming clear is that Comcast is playing to win. Here are seven things the nation’s largest cable company is doing to keep its pay TV customers. Read more »

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