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For online media companies, social platforms like Facebook and Twitter bring many opportunities as well as risks. An intelligent and proactive social media strategy can expand a brand’s reach. But the more heavily a media company relies upon a social media platform the more it relinquishes control over the customer experience. Read more at GigaOM Pro »

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Many long-standing legal rules of engagement between publishers and consumers tilted the playing field in unexpected ways in the first quarter. The period also saw a major expansion in the amount and quality of original productions for web-based video platforms and a major move by chipmaker Intel to stake a claim in the digital living room. Read more at GigaOM Pro »

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TV

TV broadcasters and programmers must embrace a new set of video-delivery techniques to reach consumers today. Online delivery to so many types of consumer devices means that video programmers must produce multiple internet-streaming formats that use different types of security and different ways of inserting ads. Read more at GigaOM Pro »

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Brand advertising’s focus on cross-platform media measurement has grown dramatically in the past five years. Within the next 36 months cross-platform digital video advertising will standardize, driven by the shift in media dollars to online viewing and the adoption of the Making Measurement Make Sense (3MS) initiative. Read more at GigaOM Pro »

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The third quarter saw many parts of the traditional media business in flux. Other developments included the rollout of new device-based content ecosystems, red flags and red ink for traditional consumer electronics makers, and a resurgence of consumer purchases of movies. Read more at GigaOM Pro »

AppleTV Hulu plus

The subscription version of Hulu is now available on Apple TV. Adding the channel was sort of an obvious move on Hulu’s part because of what Apple has done with its Airplay feature that lets users stream their Mac or iOS screen to their TV. Read more »

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Cloud-based storage and cross-device syncing of media content are two of the most competitive areas in consumer IT. Apple, Google and Amazon see cloud-based media services both as a way to increase attachment to their platforms and a means to extend and amplify their broader strategic goals. Read more at GigaOM Pro »

SpongeBob-SquarePants

Defunct Web 1.0-era VOD company Intertainer continues to file patent suits, alleging Viacom transgresses its technology when streams shows like Spongebob Squarepants. Intertainer is currently litigating with Hulu and has a 10-year history of filing complaints and winning settlements. Read more at paidContent »

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