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For online media companies, social platforms like Facebook and Twitter bring many opportunities as well as risks. An intelligent and proactive social media strategy can expand a brand’s reach. But the more heavily a media company relies upon a social media platform the more it relinquishes control over the customer experience. Read more at GigaOM Pro »

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farm and tractors
photo: D. Miller

Critics say user-generated networks like Bleacher Report are just SEO-driven content farms that generate “clickbait” posts designed to drive low-quality traffic — but they also provide the opportunity for writers to show their abilities without having to work their way through the traditional media ecosystem. Read more »

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farm and tractors
photo: D. Miller

The purchase of the sports-blogging site Bleacher Report by Turner Broadcasting unit fills a content hole for the Time Warner unit, but it is also a validation of the user-generated-content model behind the sports-blogging network, and a sign of the disruptive effects that model can have. Read more »

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The Huffington Post has dropped the price of its iPad magazine to zero, and News Corp.’s The Daily has chopped almost a third of its staff — more evidence that the dream many publishers had about the iPad being their savior is still far from reality. Read more »

Huffington-magazine

Huffington Post now looks less like a blog network and more like a traditional media entity, having launched its own weekly digital magazine for the iPad — but is launching a subscription app a smart way of branching out, or a sign of old-media thinking? Read more »

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Former Huffington Post CTO Paul Berry is leading a HuffPo reunion at SoHo Tech Labs, an incubator that draw support from half a dozen former fellow execs. The team is trying to apply the best practices of the Huffington Post to help create successful start-ups. Read more »

Arianna Huffington

Arianna Huffington says everything is fine at AOL and she doesn’t mind having her power reduced, but she also admits that private-equity firms have raised the idea of a spin-off of Huffington Post. Could this be the beginning of the end for the faded former portal? Read more »

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Just over a year after AOL acquired the Huffington Post, much of the integration between the two is being unwound, and control over key elements of the business are reverting to founder Arianna Huffington. Should AOL chief executive Tim Armstrong be watching his back? Read more »

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When there are so many social media avenues to present yourself, how do you maintain authenticity and manage your identity? Maybe you don’t. At SXSW Interactive this year, the age-old debate over authenticity and anonymity raised voices as identity and privacy took center stage. Read more »

Crowd

In addition to some eye-popping figures for page views and unique visitors, the latest Huffington Post statistics show that if there’s one thing the site knows how to do, it’s how to get reader engagement that other news sites and publishers can only dream of. Read more »

Screenshot of Volkswagen's enhanced Twitter page (click to enlarge)

Twitter on Wednesday switched on enhanced brand pages for accounts owned by National Public Radio, NBC News, Volkswagen, and others. This is the first batch of premium Twitter pages from companies other than the handful of launch partners who unveiled enhanced brand pages in December. Read more »

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