According to new data from MeFeedia, viewers watched about 25 percent more HTML5 video than Flash-based video. More importantly, HTML5 video viewers were much less likely to abandon a video, with a 70 percent lower bounce rate when compared to video delivered in Adobe Flash. Read more »
mDialog is offering video publishers a new content security feature for HTML5 video delivery that could convince hold-outs to embrace video publishing on the iPad. The new feature works by leveraging Apple’s HTTP adaptive bit rate streaming, applying AES-128 encryption to individual video segments. Read more »
The IAB is taking a cold, hard look at the market for advertising on the iPad and other tablet devices, launching a new “Tablet Task Force” and issuing a report on the future of “tabvertising.” But lack of Flash on the iPad shouldn’t be an issue. Read more »
Today on the Net: Satellite providers Dish Network and DirecTV go head-to-head with competing “free HD for life” offers, Apple unleashes an HTML5 showcase to show off what you can do without Adobe Flash, and BSkyB pays £160 million for Virgin Media’s content arm, VMtv. Read more »
MeFeedia is making an offer to publishers that want to track videos delivered via HTML5: let us handle your analytics for free. With the rollout of its new analytics suite for HTML5 video, MeFeedia customers can now track engagement metrics across a number of mobile devices. Read more »
Don’t expect Netflix to start supporting HTML5 video playback anytime soon, according to cloud architect Adrian Cockcroft. Without a good way to protect the streaming video available through its Watch Instantly service, the company won’t be able to make content available using the nascent web standard. Read more »
Up until now, those who wanted to watch HTML5 video in the Firefox browser were unable to access content that was encoded the H.264 format. But that could soon change, as a new project seeks to remedy this by marrying H.264 video to Mozilla’s Firefox browser. Read more »
Clicker has taken its online video search and discovery tools one step further, with a new web site that leverages HTML5 to provide a 10-foot, interactive viewing experience to the TV, all without the need to install a new application. Read more »
TV apps — interactive, web-like applications meant to “enhance” the TV viewing experience by supplementing programming content with additional material and activities — are evolving quickly from a novelty feature on some Internet-enabled HDTVs and a few cable systems to a standard capability. Their rise is driven by rapid growth in the number of Internet-connected devices in consumers’ living rooms, growing consumer familiarity with mobile apps and strategic competitive forces that influence video service providers. In this report, we look at the market dynamics, key players, and provide forecasts for the market, including network-connected televisions, embedded app marketplaces, app downloads, paid TV apps, and revenue from the sale of paid apps to consumers, which will grow from $10 million in 2010 to $1.9 billion by 2015. Read more at GigaOM Pro »
Hulu made a bunch of updates to its video player today, making it bigger, adding adaptive bitrate streaming, improving content recommendations and enabling users to receive more personalized ads. But there’s one thing that Hulu won’t be adding any time soon: support for HTML5. Read more »
On Microsoft’s IE blog this morning, Dean Hachamovitch, general manager for Internet Explorer, reiterated his support for HTML5 and H.264 as the codec of choice for web video shown through the next generation of its web browser, IE9. On first blush, Microsoft’s backing H.264 in the […] Read more »
The latest indication that Apple is trying to strong-arm publishers to adopt HTML5 and H.264 came today, as Steve Jobs reportedly claimed by email that a patent pool was being assembled to “go after” Ogg Theora and other open source codecs. Read more »
Broadcast Networks Set for 20% Gain in Upfront Market; ABC, CBS, NBC and Fox should net approximately $8.26 billion in prime-time advertising commitments, up 20% from the $6.88 billion in 2009, according to research from Barclays. (AdAge) Howcast Is Now Available on BlackBerry; the DIY video […] Read more »
A lot of our readers were skeptical when some very early — but very impressive — iPad video viewership data was released by MeFeedia. A little less than a week after the Apple tablet device was released, MeFeedia reported that iPad users watched two and a […] Read more »
With the news that Google plans to open source On2′s VP8 codec next month, there’s been a lot of talk about whether or not it can emerge as the “one codec to rule them all,” as my colleague Stacey Higginbotham tweeted just a few days ago. […] Read more »
Elemental Technologies today unveiled the latest version of its video encoding platform, aimed at giving video distributors a more efficient way to encode live and on-demand video streams. With a GPU-accelerated processing system and proprietary algorithms for video encoding, the new Elemental Live system is designed […] Read more »
We already know ABC and CBS are working to make their TV shows available on the iPad, so what about the other two big broadcasters — Fox and NBC? Well, Fox has yet to announce (or leak) its support for the device, and NBC has been […] Read more »
Hulu Goes to the Movies (That You’ve Never Heard Of); Yesterday marked the first time a “feature film” appeared on Hulu before running anywhere else, but only because In The Darkness is hardly a feature film. (MediaMemo) Isohunt Ordered to Remove Infringing Content; a U.S. judge […] Read more »
With the launch of the Apple iPad just a few days away, many web video publishers are already getting ready for the device by rolling out new video pages that will support HTML5 web video delivery. But delivery is the easy part — once a video […] Read more »
Adobe and Google announced plans today to integrate the Flash player plugin into Google’s Chrome web browser, in a move that the companies say will advance the speed of innovation on the web. By tightening their partnership for web development, the move could be seen as […] Read more »
The upcoming iPad may not have Flash, but that’s not stopping Apple from pitching it as the ideal device for personal video viewing. In its guided tour of the iPad, Apple touts the benefits of watching iTunes and YouTube video from the device, which will go […] Read more »
Online video management firm Brightcove is going after media companies that want to make their videos available on the Apple iPad by adding a whole new feature set to deliver iPad-compatible HTML5 video. The company also has unveiled a road map to eventually bring along features […] Read more »
When Apple first introduced the iPad to the world, there was more than a bit of consternation around the fact that the new device, which finally ships next week, wouldn’t support Adobe Flash. While limiting access to a whole range of Flash-based games and web sites […] Read more »
Apple’s iPad is now only a matter of days away and in preparation for the device’s arrival, major U.S. television network CBS is preparing its website to cater for the tablet’s needs with the testing of HTML5 content on its video pages. Read more »
Open source video platform provider Kaltura launched a new site called HTML5Video.org today that is meant to be an industry resource for HTML5 video-related issues. The site is supported by Mozilla, the Open Video Alliance and the Wikimedia Foundation. The launch coincides with the release of […] Read more »
A new website aptly named Videoonwikipedia.org aims to get more users to contribute video clips to Wikipedia by demystifying some of the issues related to the site’s video format. Videoonwikipedia.org was launched today by the Participatory Culture Foundation, which is also known for its Miro video […] Read more »
Microsoft has taken a big step toward standards-based web video by announcing support for HTML5 and the H.264 encoding format in Internet Explorer 9, the next version of its web browser. At its MIX10 developers conference, Microsoft became the latest company to throw its weight behind […] Read more »
Microsoft has launched a UK Hulu wannabe called the MSN Video Player. In addition to Microsoft’s Silverlight, it uses Adobe’s Flash. Others are switching from Move Networks’ technology to Flash. Seems like Apple’s Jihad against Adobe’s Flash may not be enough to kill it. Read more »
Turns out we’re not the only ones speculating about what Google might do with ON2 Technologies, the video encoding company it finally acquired late last week after months of negotiations with shareholders. The Free Software Foundation (FSF) has published an open letter to Google this weekend, […] Read more »
Steve Jobs has been bad-mouthing Adobe’s Flash once again, according to a recent Business Insider report. The Apple head honcho recently visited the Wall Street Journal to demonstrate the iPad. During his stay he allegedly criticized Adobe’s Flash technology, with the intent to move the popular […] Read more »
