<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:georss="http://www.georss.org/georss" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:media="http://search.yahoo.com/mrss/"
	>

<channel>
	<title>GigaOM &#187; ho</title>
	<atom:link href="http://gigaom.com/tag/ho/feed/" rel="self" type="application/rss+xml" />
	<link>http://gigaom.com</link>
	<description></description>
	<lastBuildDate>Tue, 21 May 2013 12:12:39 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.com/</generator>
<cloud domain='gigaom.com' port='80' path='/?rsscloud=notify' registerProcedure='' protocol='http-post' />
<image>
		<url>http://0.gravatar.com/blavatar/0db8f6557d022075dbbf010c54d46d93?s=96&#038;d=http%3A%2F%2Fs2.wp.com%2Fi%2Fbuttonw-com.png</url>
		<title>GigaOM &#187; ho</title>
		<link>http://gigaom.com</link>
	</image>
	<atom:link rel="search" type="application/opensearchdescription+xml" href="http://gigaom.com/osd.xml" title="GigaOM" />
	<atom:link rel='hub' href='http://gigaom.com/?pushpress=hub'/>
		<item>
		<title>How HP Can Fight Cisco And Win</title>
		<link>http://gigaom.com/2009/02/07/startups-hp-should-buy-to-win-the-war-against-cisco/</link>
		<comments>http://gigaom.com/2009/02/07/startups-hp-should-buy-to-win-the-war-against-cisco/#comments</comments>
		<pubDate>Sat, 07 Feb 2009 17:00:11 +0000</pubDate>
		<dc:creator>Allan Leinwand</dc:creator>
				<category><![CDATA[CNN Big Tech]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[NYT Enterprise]]></category>
		<category><![CDATA[SYN Feature Enterprise]]></category>
		<category><![CDATA[Cisco]]></category>
		<category><![CDATA[enterprise server]]></category>
		<category><![CDATA[ho]]></category>
		<category><![CDATA[HP]]></category>
		<category><![CDATA[HP ProLiant]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=38072</guid>
		<description><![CDATA[When Cisco Systems announced plans to enter the enterprise server market, no company stood up and took notice more than Hewlett-Packard &#8212; the HP ProLiant line of servers, after all, is a force in the enterprise market; Cisco&#8217;s entrance was essentially a declaration of war on [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=38072&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>When Cisco Systems announced plans to enter the enterprise server market, no company stood up and took notice more than Hewlett-Packard &#8212; the <a href="http://h18004.www1.hp.com/products/servers/platforms/">HP ProLiant line of servers</a>, after all, is a force in the enterprise market; Cisco&#8217;s entrance was essentially a declaration of war on its former partner. To paraphrase one of my favorite characters on &#8220;<a href="http://en.wikipedia.org/wiki/Lost_(TV_series)">Lost</a>,&#8221; “They changed the rules.” Now, HP must change the rules again, for in order to win this war they are going to have to first win numerous strategic battles, and for that they&#8217;ll need to start shopping.<span id="more-38072"></span></p>
<p>HP needs to first realize that the focus of this war is the enterprise IT market. As far as the other markets Cisco serves, service providers are already being flank attacked by Huawei, Juniper, Alcatel-Lucent and Ericsson, to name just a few, while <a href="//www.dlink.com/">DLink</a>, <a href="http://www.netgear.com/">Netgear</a> and dozens of others are busy in the Linksys consumer markets.</p>
<p>HP needs to think about the markets their enemy is headed toward, not where it has been or is today. They need to think about what the IT marketplace will look like in 2-3 years, when CIOs could actually have budgets again. Startups are where the innovating ideas of tomorrow are already being developed, and for many of these companies, their price tags may never be this low again.</p>
<p>So, which startups should HP acquire? If it&#8217;s looking to make gains at the expense of Cisco, the list is as follows:</p>
<p><strong><a href="http://www.caviumnetworks.com">Cavium Networks</a>:</strong> This Mountain View, Calif.-based startup builds intelligent processors for networking functions such as compression, encryption and data acceleration. Notably, however, Cisco is a major customer of Cavium&#8217;s, so I imagine they&#8217;re contractually obligated to provide Cisco processors for many years to come.</p>
<p><strong><a href="http://www.aristanetworks.com/en/Index">Arista Networks</a>, <a href="http://www.bladenetwork.net/">Blade Network Technologies</a></strong> or <strong><a href="http://www.force10networks.com/">Force10/Turin Networks</a>:</strong> While <a href="http://www.procurve.com/">HP’s ProCurve line of switches</a> has become a significant player in the enterprise data networking market, it needs to have a winning 10/100 gigabit Ethernet switching product line. Each of these startups have Ethernet switching technologies that could help HP aggressively attack Cisco at the core of the data center network.</p>
<p><strong><a href="http://www.datadomain.com/">DataDomain</a>, <a href="http://www.storwize.com/">StorWize</a></strong> or <strong><a href="http://www.ocarinanetworks.com/">Ocarina Networks</a>:</strong> Storage optimization is the emerging technology that CIOs need in order to cost-effectively deal with the mountains of data that enterprises store over long periods of time. With an $800 million market capitalization, DataDomain may be too large of an acquisition right now, but both StorWize and Ocarina Networks are just the right size.</p>
<p><strong><a href="http://www.bluecoat.com/">BlueCoat</a>, <a href="http://www.zeus.com">Zeus Technology</a></strong> and <strong><a href="http://www.strangeloopnetworks.com">Strangeloop Networks</a></strong>: The application delivery market, focused on making applications run faster and optimally, is a battlefield strewn with many players. While HP recently <a href="http://www.riverbed.com/company/news/press_releases/press_012609.php">inked a partnership</a> with <a href="http://www.riverbed.com">Riverbed</a>, this is merely a shot across the bow. HP needs to acquire in this area, and although market leaders <a href="http://www.f5.com/">F5</a> (market capitalization of $2 billion) and Riverbed (market capitalization of $800 million) may be too expensive, BlueCoat, which has  a $400 million market cap, may give them the firepower they need. Likewise, startups focused on the next generation of application delivery such as Zeus Technology and Strangeloop Networks would provide the necessary weaponry.</p>
<p><strong><a href="http://www.nirvanix.com/">Nirvanix</a> </strong>or <strong><a href="http://www.parascale.com/">Parascale</a></strong>; <strong><a href="http://www.rightscale.com/">Rightscale</a></strong> or <strong><a href="http://www.elastra.com/">Elastra</a></strong>; <strong><a href="http://www.skytap.com/">SkyTap</a></strong>: Most of the companies in the enterprise cloud computing space are still privately held, so this may be the ideal time to make decisive acquisitions. HP should acquire companies focused on helping enterprises reach storage and compute power in the cloud in a scalable manner, those enabling what I call <a href="http://gigaom.com/2008/10/17/let%e2%80%99s-all-dance-the-cloud-two-step/">the Cloud Two-Step</a>. In the storage battleground, HP should move to provide outsourced storage clouds, perhaps by acquiring Nirvanix, or allow enterprises to build internal storage clouds by buying Parascale. In the compute cloud market, HP needs to acquire a company such as Rightscale or Elastra. To help enterprises build and scale applications, SkyTap, which provides testing resources in the cloud, would make a compelling acquisition.</p>
<p>To win the upcoming war, HP needs to pick its battles carefully and strike quickly.  For the past decade, Cisco and HP have had a cold war alliance –- Cisco claimed enterprise IT networking while HP focused on enterprise servers and compute. Both companies have been rewarded with exceptional market capitalizations. Now that Cisco has broken that alliance and declared war with their enterprise servers, HP must respond. I suspect bloodshed will soon ensue, so HP should move quickly &#8212; or risk losing the war before the first shot is fired.</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=38072&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=237489"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=237489" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=38072+startups-hp-should-buy-to-win-the-war-against-cisco&utm_content=gigaallanleinwand">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/09/the-future-of-mobile-a-segment-analysis-by-gigaom-pro/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=38072+startups-hp-should-buy-to-win-the-war-against-cisco&utm_content=gigaallanleinwand">The future of mobile: a segment analysis by GigaOM Pro</a></li><li><a href="http://pro.gigaom.com/2011/08/what-the-google-motorola-deal-means-for-android-microsoft-and-the-mobile-industry/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=38072+startups-hp-should-buy-to-win-the-war-against-cisco&utm_content=gigaallanleinwand">What the Google-Motorola deal means for Android, Microsoft and the mobile industry</a></li><li><a href="http://pro.gigaom.com/2011/05/the-case-for-increased-ma-in-2011-actions-and-outlooks/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=38072+startups-hp-should-buy-to-win-the-war-against-cisco&utm_content=gigaallanleinwand">The Case for Increased M&amp;A in 2011: Actions and Outlooks</a></li></ul>]]></content:encoded>
			<wfw:commentRss>http://gigaom.com/2009/02/07/startups-hp-should-buy-to-win-the-war-against-cisco/feed/</wfw:commentRss>
		<slash:comments>51</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/cde06e971cb6d566588105b7e5eaf923?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">gigaallanleinwand</media:title>
		</media:content>
	</item>
	</channel>
</rss>
