Optimizing content is crucial as customers migrate from being passive recipients to becoming active contributors. This opportunity presents a fresh set of challenges, not only for those in traditional broadcast industries but also for content managers and enterprise leaders. Read more at GigaOM Pro »
Recent stories about social networking companies and third-party data suppliers highlight a key challenge currently facing social media: advertising measurement. Companies that best address this challenge by pairing the new medium with more traditional media buying will be the ones to get the advertising ... Read more at GigaOM Pro »
Hitwise research shows that less than 0.2 percent of Twitter users go to news and media sites after they visit the social network’s web site, which says more about the failure of media outlets to take advantage of Twitter than it does about Twitter users. Read more »
